I have listen to the book about 3 or 4 times just in the first week of owning it.
Great guide for starting a business in today's world.
This book broke apart the enterprise culture and show off stages, and it's generaly about working and ambition people.
Yet this book will not change your lifestyle or your management skills, it will provide with an addition method.
At least for me, this book is like a personal memo and a study case.
This book is designed in a way where each chapter focuses on a few simple axioms or rules you should follow when starting a business or quite possibly to improve an existing business. It won't go into depth as to how to calculate your margins, or how to choose between direct-to-consumer or retail routes for your business but it does do a good and quick job of explaining broad rules to live by when making common business decisions.
I LOVE this audible. Was listening to this at lunch while eating lunch. Inspirational and if you're looking into reworking your ideas, business and/or writing... read this book or listen, perhaps both!
This feels like a book you might finish in one sitting. Many times I was curious if it was about to end or not. I love the simplicity. I love the admonishments to be flexible, unpretentious, and right-sized (another word I might be tempted to use is mature). I knew from the start that I would listen again, and I am sure after this first "reading" that I will.
seeing the high ratings, I was so excited about this book, but reading it you get chapter after chapter of someone's affirmations without any research behind it. avoid.