I started reading at 35 thanks to Audio Books!
This book jumped to my favorite book rack in a single page, It is amazing! Thank you Seth
I listened to half of this before the first day on a new, challenging, open-ended job and it has given me the courage and guts to do what needs to be done. I don't know how things would have gone if Seth hadn't been there encouraging me through the inevitable self-doubt that I see in myself, in new hires in so many roles, in friends with their jobs, and in even the most experienced employees or managers. Now a few months in to my job, I'm picking it up again and listening every few days on my commute to remember who and what I need to be to make a difference. THE BEST BUSINESS BOOK EVER WRITTEN, PERIOD. Reminds me of what I love about my job and that I don't need to be perfect to be good enough and make great things happen.
After Seth has written probably a hundred books, it's time for him to let an editor trim out the repetitious pontifications and ambiguity when setting the stage for a sarcastic failure story, or a clear declaration with insight and inspiration.
This is a great book. But it's time to rewrite this one for the audience and the large number of this book sold. Seth is no doubt a master at shipping. But even the masters will go back and tidy up work that gets lots of attention.
Seth is best in small doses.
I'm sure that I'll listen to this several more times. There is a lot in this one book and it is Art. That's the first time I've thought that about a book.
If I didn't have to read this book for class I would not have finished it. This was one of the most in your face, "you suck and can only get better if you do this" books. The author is very condescending. I'll never read another of his books.
The book was not a waste of time. There are solid lessons in here for people like me: early in their career, want to work hard, be genuinely liked, and advance for the right reasons. But Godin spent so much time repeating himself... For every chapter of thought-provoking content, there were two chapters spent on really making sure the reader/listener understands the importance of the subject. The problem is when you highlight everything, nothing is highlighted. Listened to the entire thing in a weekend. would recommend this in smaller chunks, for a commute probably, so the content doesn't seem as repetitive.