Lots of good information, though some of it, like the concept of resistance, are "borrowed" from other authors. Most notably Steven Pressfield. The first part of the book is a little tough to get through, but he brings it all together in the second half. Well worth the listen.
For those reviewers who found this book unsatisfying, I suspect they missed the point. This is easily Seth Godin's most important and insightful book since "Purple Cow". The point is, you are unique and capable of so much more than you have been sold to believe; you are ro can be a "Linchpin". This book/audiobook helped me make it through the most difficult year of my professional life. Saying that this book is "Inspiring" doesn't do it justice. Listen to it, accept the reality that Seth shares, and take control of your life.
Also, if you're familuar with Seth's previous audiobooks, this is easily his best performance. I love them all, but his audiobook performance has come a long way from "Purple Cow".
Thank you Seth Godin...
This audio book is brilliant, highly recommended to everyone, especially those of you that were hit hard by the recent economic depression.
Definitely getting the author's other books.
book highlights why we just have a J-O-B and how to turn yourself into an artist, that is indispensable in the marketplace.
Highly recommend it.
Godin tells it like it is and in a way that is so completely obvious that you wish you had thought of it. Of course, that's his genius, too. Great author, great book.
After listening to this book nearly twice already, I still don't know what in the world he's talking about. I would suggest that anyone wanting to read this get to know Seth Godin first. Read up on him and find out more about him and where's he's coming from. I would also read a couple of his other books as well. I'm sure once I put this book into some context it will start making sense. I really wanted to like this book after it was recommended by Dave Ramsey. I've listened to nearly all of Dave's recommended books and never been disappointed before. I'll listen to this a third time and maybe it will sink in then.
A must read, ehhh listen to :-)
The only issue is: You have to overcome the lizard and act as a Linchpin!
But well, what are you waiting for? There's nothin' to lose! Except (in the worst case) a boring life :-)
Amazing book Lots of awesome information and lots to consider and incorporate into practice Be great
I've read the paper version and now it's great to be able to rewind and consume the info in another format. Just buy it! Goden just drops gems more valuable than the price of the book!