Lots of good information, though some of it, like the concept of resistance, are "borrowed" from other authors. Most notably Steven Pressfield. The first part of the book is a little tough to get through, but he brings it all together in the second half. Well worth the listen.
For those reviewers who found this book unsatisfying, I suspect they missed the point. This is easily Seth Godin's most important and insightful book since "Purple Cow". The point is, you are unique and capable of so much more than you have been sold to believe; you are ro can be a "Linchpin". This book/audiobook helped me make it through the most difficult year of my professional life. Saying that this book is "Inspiring" doesn't do it justice. Listen to it, accept the reality that Seth shares, and take control of your life.
Also, if you're familuar with Seth's previous audiobooks, this is easily his best performance. I love them all, but his audiobook performance has come a long way from "Purple Cow".
Thank you Seth Godin...
This audio book is brilliant, highly recommended to everyone, especially those of you that were hit hard by the recent economic depression.
Definitely getting the author's other books.
book highlights why we just have a J-O-B and how to turn yourself into an artist, that is indispensable in the marketplace.
Highly recommend it.
Godin tells it like it is and in a way that is so completely obvious that you wish you had thought of it. Of course, that's his genius, too. Great author, great book.
After listening to this book nearly twice already, I still don't know what in the world he's talking about. I would suggest that anyone wanting to read this get to know Seth Godin first. Read up on him and find out more about him and where's he's coming from. I would also read a couple of his other books as well. I'm sure once I put this book into some context it will start making sense. I really wanted to like this book after it was recommended by Dave Ramsey. I've listened to nearly all of Dave's recommended books and never been disappointed before. I'll listen to this a third time and maybe it will sink in then.
A must read, ehhh listen to :-)
The only issue is: You have to overcome the lizard and act as a Linchpin!
But well, what are you waiting for? There's nothin' to lose! Except (in the worst case) a boring life :-)
I read so much more when I can listen to the books while getting ready and commuting to work. It makes my goal of reading more a breeze.
Yes, I attempted to read the book but found myself stopping and taking action dairying about events the book reminded me of. Not a bad thing, but I did not finish the book before it had to be returned to the library. As an audiobook I placed so many book marks. I listened once through and now am excited to read it again stopping to journal at the marks I have already made.
Another amazing notion from Mr. Godin.
At times I felt beaten down at work based on his comments.
I can listen to it over and over
Any book Seth Godin wirtes. They are all so powerful - Seth does not waste a word.
His emotion, his tone and his voice
Know your lizard brain.
If anyone reading this does not know about Lizard Brain.If they wonder why they are falling short of their goals despite wanting them badly?Or, so they think.You have to get this book