This is actualy even better than the Stick. Luv the anlytical way of thinking here rather than the "usual" boring stuff. Reccommend to marketing, managers and people wh want to change sth in their or others life.
I found parts of this book interesting and practical for every day living (including driving change on the home front), but I found much of the build up to the point to be tedious. Far too much ground to cover for few too many nuggets.
This book offers some good and some bad for listeners. It moves slowly and covers themes that are pretty everyday. That said- it was well written and uplifting in encouraging perseverance when change is difficult. I would say worth a credit.
The Heath brothers did another brilliant job with this book is a must read! The book is layed out to really help you to understand how to not only get you to change but others.
If you're looking for a "magic bullet" - something that will prescriptively give you the steps to follow to make change happen - don't read this book.
However, if you'd like a very clear understanding of they key pieces needed to effect change - in yourself, your loved ones, your co-workers, organization - even a culture - this is your book. The visual I now have of the elephant, the rider, and the path is so clear, so easy to understand, I can use these three priciples as guidelines in any situation.
I've shared this book with many people since reading it.
I enjoyed the content very much, but the narrator was so monotoned that I had to keep playing it back to follow what was being said. Also, The book seems to be written with lots of numbers to outline the sections and that actually made it harder to follow over audio. I'd suggest buying the book and skipping the audio.
Chip and Dan pulled together wonderful stories of how to switch a situation by acting and thinking differently. Proving change is easier than we all think, and how powerful it can be for the future of the reader's (or listener's) life, as well as how it effects all people that surround said person.
A powerful book for any age.
I listened to this after listening to "Made to Stick." I liked "Switch" as much or more...these brothers do a great job of presenting practical interesting ideas in an easy to absorb way.
Author, Consultant, Speaker
I enjoyed the insights I gained from this book but would have liked to have more suggestions of practical applications in unique situations. I intend to work to apply the concepts. I have successfully used the process once. I learn through visualizing so the stories were helpful.