This book should be required reading for all designers of any system that involves user interaction. There's nothing groundbreaking in the book, but to me that lends to its credibility. It takes small, well understood psychological phenomena and finds everyday applications for them.
Ready to think of a way to fix the world? Improve your habits? Welcome to behavioral economics at work. Nudge focuses on those little things that make a big difference in how we behave. It shows us how changes in wording, reminders, and way choices are displayed can make a huge difference in how we behave, even when we have the exact same choices as before. Crucial for anyone who wants to improve their decision making!
Urban planner. Environmentalist. Geek.
Many fields of government require small, seemingly-arbitrary decisions about how to set up programs that can have an impact on the behaviour of thousands, even millions, of citizens. It's impossible for these decisions to have a neutral impact, so we might as well choose ones that "nudge" people towards the best results.
Sometimes people hear about this book and get nervous they're talking about social engineering. Really, it's about trying to switch unintended consequences with intentional good outcomes. If it leads to government improving our lives at low cost, I say it's a great idea.
I hope more people will read this book so these kinds of programs will gain strong public support.
Interesting book covering important material. About 1/3 too long. The later chapters on product recommendations feel a bit contrived.
Narrator has annoying voice and repeatedly mispronounces well-known
Nudge is another building block to the field of behavioral analysis that allows you to think about your reactions to everyday scnarios. Like learning a language, it is all about repetition.
Yes, I think the examples are clear and real and the viewpoints are backed by other notable researchers in the field. They all seem to have a mutual respect for each other.
Top Nudges make you think.
Interesting, will revisit again.
Gives great information about presenting people with their best options.
It's not a novel, so there aren't really characters.
Not only is he clear yet emotive where necessary, he also does great impressions where quotes warrant some voice acting.
Hopefully it will help me make better decisions for myself, giving me inspiration to think about my choices and make myself more informed.
I do think the book tried a little too hard not to take political sides; I wouldn't have even considered a political leaning if not for the fact that the authors try to make a point the book has no political leaning.
Interesting, Thoughtful, Educational
The strategies they recommend for nudging people in the right direction.
No scenes. The finance section was my favorite.
No extreme's. I think I laughed out loud once, but I can't remember why.
Great book. I recommend it to anyone who makes decisions for others or has the responsibility of decision making.