excellent writing, with acknowledgement for proper sources and research. explains not only how to structure decisions for best results, but also gives many real world examples of success and opportunity for improvement.
if you can get past crimson red visions of Jonathan Gruber, you will be able to learn a little about the power of defaults and a lot about government hubris.
Although the premise of this book is interesting, I would strongly recommend against listening to this on audio. It is hard to follow and dry, it made for a boring and laborious audiobook. That being said, the topics discussed and examined in this book are important, so I encourage anyone who wants to read to buy a physical copy instead.
worth the listen, good thought starter. interesting to hear proposals from different minds on pressing (and some non-pressing) issues
This book should be required reading for all designers of any system that involves user interaction. There's nothing groundbreaking in the book, but to me that lends to its credibility. It takes small, well understood psychological phenomena and finds everyday applications for them.
Ready to think of a way to fix the world? Improve your habits? Welcome to behavioral economics at work. Nudge focuses on those little things that make a big difference in how we behave. It shows us how changes in wording, reminders, and way choices are displayed can make a huge difference in how we behave, even when we have the exact same choices as before. Crucial for anyone who wants to improve their decision making!
Urban planner. Environmentalist. Geek.
Many fields of government require small, seemingly-arbitrary decisions about how to set up programs that can have an impact on the behaviour of thousands, even millions, of citizens. It's impossible for these decisions to have a neutral impact, so we might as well choose ones that "nudge" people towards the best results.
Sometimes people hear about this book and get nervous they're talking about social engineering. Really, it's about trying to switch unintended consequences with intentional good outcomes. If it leads to government improving our lives at low cost, I say it's a great idea.
I hope more people will read this book so these kinds of programs will gain strong public support.
Interesting book covering important material. About 1/3 too long. The later chapters on product recommendations feel a bit contrived.
Narrator has annoying voice and repeatedly mispronounces well-known