This is a wonderful book, with great narration. You can almost picture Jeff Jarvis sitting across you, trying to convince you.
If you aren't reading this book, what ARE you reading? Seriously, a must read for everyone in this day & age.
This is a good book about the doing business in the Google world, Google style. I gave it a 4 because Jeff Jarvis doesn't really practice what he preaches, but overall a good read.
Interesting book, but it would be nice if the author would have provided a page on his website that had a list of the links referenced in this audio book. I did as he suggested, a Google search, and found no such list. It's hard to go back in an audio book to find those links after you've finished listening. It's not as easy as a book to mark a page. So, a page on his blog would be nice.
The world is changing and those who recognize it will prosper. This book goes into how knowing your core business very well and opening the rest up to the world can help you succeed in today's environment. The author takes a hard look at what Google has done to traditional businesses such as the newspaper industry. However, Jarvis does not stop there. He takes the next step to propose fixes to several industries. While many of his fixes are not feasible, they are all doable. And much to the disappointment of the current industry leaders, someone is going to catch on and take the lead.
I would also recommend his blog as a nice refresher of the books content to keep you thinking.
José M. Batista
This book provides a comprehensive review of the changes undergoing media communication its ongoing impact on everyday life and in business strategy and operations.
The author does a superb narration: his knowledge and enthusiasm come vividly across.
This is a great book with some awesome ideas and a way to look at the future of a successful business. The second part of the download is what really can get your mind going with how the business model can be applied to business's that we all deal with on a regular basis. Definitely one to listen to multiple times.