Computer programmer in the Bay Area of California.
This book was extremely interesting, making me think how the internet, social networking, and google might be turning inside-out many of the institutions we live with. This isn't just a book about google, it's about how you can apply the analytic, simplifying approach of that company to any industry or business. Some of these changes are scary but I'm trying to keep an open mind and hope society can benefit. I also enjoyed the author's narration.
I just finished this book, Jeff Jarvis has hit the nail right on the head with this one. I would almost describe this as a how-to book for business owners! A must read for anyone looking to keep up with the times!
I enjoyed the book as an exercise in stretching my paradigms, but some of the concepts are a little over played. I'm not sure if that was for effect or what Jarvis really believes. It would seem they are more for effect given that the author admitted he doesn't follow his own advice.
ie. He sells the book, he doesn't give it away.
If you believe in your concepts as passionately as he seems to, why wouldn't you take your own medicine. I suspect he's like most of the rest of us... He loves the concepts, but is not sure how to make a profit with them.
Still in all, it was fun to study the ideas and see if there are any I could apply in my own business.
This is a wonderful book, with great narration. You can almost picture Jeff Jarvis sitting across you, trying to convince you.
If you aren't reading this book, what ARE you reading? Seriously, a must read for everyone in this day & age.
This is a good book about the doing business in the Google world, Google style. I gave it a 4 because Jeff Jarvis doesn't really practice what he preaches, but overall a good read.
Interesting book, but it would be nice if the author would have provided a page on his website that had a list of the links referenced in this audio book. I did as he suggested, a Google search, and found no such list. It's hard to go back in an audio book to find those links after you've finished listening. It's not as easy as a book to mark a page. So, a page on his blog would be nice.
The world is changing and those who recognize it will prosper. This book goes into how knowing your core business very well and opening the rest up to the world can help you succeed in today's environment. The author takes a hard look at what Google has done to traditional businesses such as the newspaper industry. However, Jarvis does not stop there. He takes the next step to propose fixes to several industries. While many of his fixes are not feasible, they are all doable. And much to the disappointment of the current industry leaders, someone is going to catch on and take the lead.
I would also recommend his blog as a nice refresher of the books content to keep you thinking.
José M. Batista
This book provides a comprehensive review of the changes undergoing media communication its ongoing impact on everyday life and in business strategy and operations.
The author does a superb narration: his knowledge and enthusiasm come vividly across.