This is an interesting book for the most part but there are several chapters that get way off topic and seem to never relate to google in any way. If you want a description of countless companies strategies then this is a fine book buts rarely touches on Googles strategies or topics.
I had a friend recommend this to me. Terrible book. Some good thoughts scattered throughout, but hard to dig them out of the mess. Sorry, I just didn't think this book at all profound or helpful to me. IF it had boiled it all down to an hour, it MIGHT have been worthwhile.
I've been looking at ideas for internet-based businesses that are edgy, interesting and most importantly, will attract the crowd. This book has empowered me to be able to sift through the options, confidently go forward with my preferred choice, and make a success of it by doing what I like best - giving control to the people!
I would have much rather the guy from the audible eBoys book read this, but after several chapters Jeff's voice isn't so bad.
If you keep up with technology and the web at all, a lot of Jeff's ideas and tech forecasts aren't jaw-dropping. There are a couple of concepts of value in this book.
This book isn't about Google, it's about innovative business models. Jarvis uses Google as the straight-A student of the digital generation. He tells the story of sticking it to Dell after a customer-service nightmare; and explains what Dell did about it. In the last section of the book, he takes a tour of different industries and shows us how they might be run in a Google world. The book couldn't be more interesting for anyone who wants to understand how to revolutionize their business in the image of Google.
Major respect for Jeff Jarvis for this book and for his continuing thoughts on This Week in Google with Gina Trapani and Leo Laporte. Well put and articulated book!
Say something about yourself!
This was my 3rd book on Google and I enjoyed it immensely. The author provides a different perspective and different facts from the others.
Computer programmer in the Bay Area of California.
This book was extremely interesting, making me think how the internet, social networking, and google might be turning inside-out many of the institutions we live with. This isn't just a book about google, it's about how you can apply the analytic, simplifying approach of that company to any industry or business. Some of these changes are scary but I'm trying to keep an open mind and hope society can benefit. I also enjoyed the author's narration.
I just finished this book, Jeff Jarvis has hit the nail right on the head with this one. I would almost describe this as a how-to book for business owners! A must read for anyone looking to keep up with the times!