I've listen multiple times because each time I learn to think differently, think different, think smarter
Some aspects and issues that we consider postulate or clear and obvious enough not to talk about, will no longer be this way after listening this audiobook.
If you want to know what governments, universities or shops will look like in the future, you certainly want to listen to this book.
The author pursue what i mentioned above by talking about marketing. However, it's not the kind of marketing that came up to your mind.
This is an interesting book for the most part but there are several chapters that get way off topic and seem to never relate to google in any way. If you want a description of countless companies strategies then this is a fine book buts rarely touches on Googles strategies or topics.
I had a friend recommend this to me. Terrible book. Some good thoughts scattered throughout, but hard to dig them out of the mess. Sorry, I just didn't think this book at all profound or helpful to me. IF it had boiled it all down to an hour, it MIGHT have been worthwhile.
I've been looking at ideas for internet-based businesses that are edgy, interesting and most importantly, will attract the crowd. This book has empowered me to be able to sift through the options, confidently go forward with my preferred choice, and make a success of it by doing what I like best - giving control to the people!
I would have much rather the guy from the audible eBoys book read this, but after several chapters Jeff's voice isn't so bad.
If you keep up with technology and the web at all, a lot of Jeff's ideas and tech forecasts aren't jaw-dropping. There are a couple of concepts of value in this book.
This book isn't about Google, it's about innovative business models. Jarvis uses Google as the straight-A student of the digital generation. He tells the story of sticking it to Dell after a customer-service nightmare; and explains what Dell did about it. In the last section of the book, he takes a tour of different industries and shows us how they might be run in a Google world. The book couldn't be more interesting for anyone who wants to understand how to revolutionize their business in the image of Google.
Major respect for Jeff Jarvis for this book and for his continuing thoughts on This Week in Google with Gina Trapani and Leo Laporte. Well put and articulated book!
Say something about yourself!
This was my 3rd book on Google and I enjoyed it immensely. The author provides a different perspective and different facts from the others.