Former Marine 4321, former State Department public diplomacy officer. Current USAF Public Affairs Specialist
I consumed this book on audio-format and Jeff's delivery is great. Amid the range of neo-entrepreneurial platitudes like, "Small is the new Big" and "Free is Competitive", he brings some fascinating insight into how the digital era may impact the world of knowledge. His running commentary on the social impact of the interactive, dialectic of the Web 2.0, suggests that unlike Secretary Clinton's Internet Freedom speech that the Internet can help grassroots movements throughout the disaffected areas of world, Jeff says, it can have some of the most powerful social reform where people are most connected.
I agree with the reviewer who complains what would Jeff do because while telling us to focus on the user, ignore the cost, make a free product and find an alternate way to monetize, Jeff talks about negotiating with his book publisher. His message would be more powerful if he self-published on Amazon and Nook, cut out the middle man and practiced what he preaches, but I still love the content of his book. Does he contradict himself? Yes.
Still, now that I've read, You've Been Googled, The Search, Inside Larry and Serge's Brains and am reading In the Plex, I realize that looking back, this is my favorite Google book.
Jeff takes on a range of industries from energy to advertising, but just to take a glance of how he sees the Internet remaking industries, we'll take a look at books:
Jeff observes that while books occupy space on so many people's bookshelves, they are decreasingly read.
"Books are expensive to produce, they kill trees, rely on the blockbuster economy -- which is to say that most are losers and a few are big winners.
80% of US families do not buy or read a book in a year.
70% of US adults had not been in a book store in a year.
56% of adults haven't read a book since school.
40% of books that are printed are NEVER sold.
Books are where words go to die.
When books are digital, all kinds of possibilities open up. They become like Harry Potter newspapers with moving pictures and sound. They can be searched, linked and updated."
His ideas of a more interconnected, interactive world in which politicians and transnational corporations (like his Dell Hell story) must enter into conversations with "the little guy" are inspirational as a fiction and truly stunning in the idea that they might very well be valid and be reshaping our world as you read this.
Jeff gives us a fascinating look at the future of ideas, which links nicely to The Search the ideas that our future might include GPS-locator linked car keys. Maybe they already exit.
It's a Brave New World and Here Comes Everybody!
This audio book was well-read and well-produced. The audio sound didn't detract in any way from the listening experience.
Great business ideas and the author is well on top of what's going on in business and social media.
It is tops on the list of books related to business, culture and trends. Great views that we all need to take into consideration as we do business in this new world. Google is a business that has made history in so many ways, changing the way we do business, we shop, we learn. An important read.
Understanding how Google thinks
I just listened. I didn't acknowledge where I was in the story, just listened.
The book did not move me but it did educate me.
The whole book is unbelievable. It is just MIND OpENING. Anyone with the least business sense and interest would benefit greatly from it. You need to keep on Taking notes!
Great insights great ideas. Brilliant.
His enthusiasm and where to stress on what made a diff.
Yes. Jeff himself. A documentary.
Write about Google and it's impact in an objective manner. Speak more to Google's
Self-serving, un-insightful, shallow
Nearly every blogging reference.
I +1 Books.
Great book about how any business should look. A great set of information about google's business model, their acquisitions and much more.
Build Platform Not Website.
I've listen multiple times because each time I learn to think differently, think different, think smarter
Some aspects and issues that we consider postulate or clear and obvious enough not to talk about, will no longer be this way after listening this audiobook.
If you want to know what governments, universities or shops will look like in the future, you certainly want to listen to this book.
The author pursue what i mentioned above by talking about marketing. However, it's not the kind of marketing that came up to your mind.
This is an interesting book for the most part but there are several chapters that get way off topic and seem to never relate to google in any way. If you want a description of countless companies strategies then this is a fine book buts rarely touches on Googles strategies or topics.