A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!
While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.
It uses the example of Google as best practice to make one think about ones own business.
Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.
The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.
I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.
A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.
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Great book! Great stories of personal application and success!
Jarvis does an amazing job of enlightening the listener on how to answer the question "what would google do" in your personal life/business
Jarvis both describes how Google works and thinks, and analyses what this means for other businesses, industries and parts of society. The book inspires to apply innovative and disruptive thinking to whichever context you are in. It made me hopeful and excited about the future and what is yet to come - curious to see how we will interact, shop, learn, bank and organise ourselves in the years to come.