A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!
While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.
It uses the example of Google as best practice to make one think about ones own business.
Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.
The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.
I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.
A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.
The review is probably bias as I only made it to chapter 3 and decided I should not waste my time listening further. It has no objectivity, and mention of opposing business principles. One example the author states that you should let customer feedback completely dictates your product design and road map as a customercentric way to run businesses, but what about products that customers didn't even know they wanted?
Know what you are getting into before you read this book.
Although you can agree or disagree with the author's ideas, he is clearly writing for the sake of telling a story about the "perfect company"... So in every idea he is basically saying no one else is doing, or can do better than Google, he wants to live in a Google world. That's alright but not the book i would recommend to someone who has not formed a good criteria about Google before, because the author can be misleading sometimes.
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