Of the numerous audio books I've listened to, this is the one I replay over and over. Very insightful way of looking at trends and what causes them.
Not sure why is this book a best seller. I couldn't afford to waste any more time after listening to it for 45 minutes. The author does not describe anyhting new. Moreover I didn't get a single idea which could be put to use.
I am an audible user who tries to avoid listening to abridgments (and won't touch a Reader's Digest Select Edition -- previously known, and more honestly so, as "condensed books")
I make mistakes now and then, though, and didn't notice that this was an abridgement until the credits were rolling at the end of the read.
Who knows if I might have liked the book. The subject matter was intriguing, the reading well done. But I'd like to share my views with folks who were free to "read" the book (I can't; reading it is not possible with my vision). So I have no idea how much I heard, nor how much was edited out.
It's a pity ...
Gladwell offers several good examples of how we can create change when there is a clear understanding of what forces are at play. Well written with very interesting examples, this book has helped focus the marketing of our business as well as the direction of change. Listen twice!