Daniel Pink has written a helpful book on the Right/Left Brains. He argues that in the new economy individuals will need to access both sides to assure working success. He does a great job in making his case and informing the general reader. If you have already in the area, this book may be too basic. If you are just starting out, it will attract your interest.
Readers might also look for Norman Doidge's "The Brain taht Changes Itself" for futher reading.
As a web designer and communications grad student, I loved the promise of Pink's assertion that those who are able to think creatively will thrive in the conceptual age. While it might be a bit overly optimistic, I think he's right on track with the millennial generation of students who feel empowered to not only express themselves, but to indeed change the world.
Imagine living in a world where people used their whole brain. According to Daniel Pink, that's just what's happening. Pink explains beautifully why and how our world is changing from the long-time belief that linier left-brain thinking is better, to valuing the creative, outside-of-box, right-brain thinkers. Pinks explains that left-brain MBA's are being replaced by computers and more cost effective out-sourcing. BFA's (bachelors of fine arts) are now in high demand. Creativity is not something easily replace by a computer or out-sourced. While linier thinking is and will always be important, companies are looking for solutions-thinkers, and that's whole-brain. Pink's book is a must read if you want to stay competitive in today's market.
Very inspirational and entertaining. Got me thinking to the extent that I now am planning a project that I have thought about for quite some time. By using my RIGHT brain it will definitely be a success.
I loved the book and heard it twice in two weeks.
Well done Mr Pink
Full of interesting facts, put into remarkable stories and written and narrated in a very entertaining way - I didn't feel bored one single minute while listening.
From the style and storytelling aspect it reminds me of the Gladwell and Heath brothers books.
I rather like to listen than to read, since I would never have the time to read it. For me, it was a looong drive full with learning and aha moments.
It gave me a lot of a-ha-moments - and I really implemented some of the suggestions into my life right after finishing the book.
Often authors cannot read well - but this time I absolutely enjoyed having the "authentic" voice of the book. VERY well written book - and wonderfully narrated!
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
Daniel has put a nice case together to show why creativity and purpose in life which seems to be right brain activity is the future or work and generally life. I found Daniels voice a little monotoned and so kept falling asleep. I don't think this book will change your life and borders on 'pop science'. Not a bad book, but not a good book.
The subtitle "Why Right-Brainers Will Rule the Future" gives the impression that left-brain thinking (e.g., logic, data, and analytics) will become irrelevant in the future... to be replaced by right-brain thinking (e.g., design, empathy, and creativity). And throughout the book, the author is biased towards right-brain thinking. He gives lots of anecdotal assertions, rather than facts or data. For example, one of the reasons why Apple products is so appealing is its design, not its speed and memory capacity. And it's right-brain thinking that created that design. That may be true -- buyers hardly think about the speed or capacity of an Apple product. However, this isn't proof that right-brainers will rule the future. Apple products did not succeed on design alone. Apple products rank high in reliability. And the miniaturization of Apple products (e.g., nano iPod) is left-brain thinking at its extreme. The book would have been better if it talked about a balanced approach -- focus just as much on right-brain thinking as left-brain thinking. It was good in that it provided insights on the value of right-brain thinking. Rather than discounting it as "artsy" stuff, we actually see how much of a role design plays in our lives.
a mastre piece in suggesting that what skills one will need to be successful in the future, and why right brain skill sets are critical for any job in the future, must read for any one.
The easy to digest narrative used by Daniel Pink
I read The Power of Habit before reading a Whole new mind, and even though they are connected both books are quite different.
No I have not
yes the 6 new principles of the High meaning High touch era
I will find out some of the books recommended by Daniel and read them
A Biology of Belief
his book is a wake up call for left-brainers. If you've been counting on your amazing logic your whole life it's time to learn to get your right brain up-to-speed!