Daniel Pink does a great job explaining left and right brain functions, and provides challenging thoughts to his readers. His examples as well as recommendations for further reading are good. What I missed in the book was a proper discussion on the question whether the brain is changeable at an older age versus "hardwired" with little opportunity for change after youth. I also got a little tired of the apparent need of Daniel Pink to make the case for right brain dominance, and his use of (in my opinion very superficial) quantifications to try to make his point, as he probably thinks this would appeal to "left brainers". Other than that, a highly enjoyable book in all.
Daniel Pink has written a helpful book on the Right/Left Brains. He argues that in the new economy individuals will need to access both sides to assure working success. He does a great job in making his case and informing the general reader. If you have already in the area, this book may be too basic. If you are just starting out, it will attract your interest.
Readers might also look for Norman Doidge's "The Brain taht Changes Itself" for futher reading.
As a web designer and communications grad student, I loved the promise of Pink's assertion that those who are able to think creatively will thrive in the conceptual age. While it might be a bit overly optimistic, I think he's right on track with the millennial generation of students who feel empowered to not only express themselves, but to indeed change the world.
Imagine living in a world where people used their whole brain. According to Daniel Pink, that's just what's happening. Pink explains beautifully why and how our world is changing from the long-time belief that linier left-brain thinking is better, to valuing the creative, outside-of-box, right-brain thinkers. Pinks explains that left-brain MBA's are being replaced by computers and more cost effective out-sourcing. BFA's (bachelors of fine arts) are now in high demand. Creativity is not something easily replace by a computer or out-sourced. While linier thinking is and will always be important, companies are looking for solutions-thinkers, and that's whole-brain. Pink's book is a must read if you want to stay competitive in today's market.
Very inspirational and entertaining. Got me thinking to the extent that I now am planning a project that I have thought about for quite some time. By using my RIGHT brain it will definitely be a success.
I loved the book and heard it twice in two weeks.
Well done Mr Pink
I've read several books on this general topic and found Mr. Pink to have a more practical and meaningful approach. The illustrations and data driven story of the changing cultural and economic landscape provides useful insight into this new age.
The book started off well and I was following closely. However, when he starts getting more into the practices used to promote better R-directed thinking, I got bored. Especially when he did a lot of in book promoting and advertising. I liked how he talked about the transition into the digital age in the beginning, but he really lost my focus midway-toward the end.