I like SciFi, I enjoy programing, website design, marketing, industrial art, ceramics, music, and listening to books.
A Marketing Powerhouse of information worth every minute of time spent listening. Gain a better understanding of yourself as well as your customers.
Good for people in the marketing business, it keeps you hooked from the first minute until the very end. Not exactly ground breaking but filled with interesting real life facts.
Worth the time to read this. I love books that challenge conventional thinking. Martin Lindstrom does a great job.
Great overall. ... Make your gfs and wives/husbands read this! It will save you a lot of dollars if they can become aware of buying habits.
A great introduction to understanding consumer insight and beavior from a scientific view. The book gives you a good over view of what is to come in the future of neuro-marketing as well as marketing in general.
The book lacked focus. Lots of 2nd hand filler put in for unclear reasons. The core of the book is his own research results, but he draws conclusions that don't relate to the results he describes. The point of the book is that we are more manipulated than we thought... by people like him, I might add... but his own storytelling and essential purpose in telling us this is not clear... except to burnish his own brand as an expert, which seems to be the ultimate goal of the book. Meh.
He was hammy. It gave the book the sense that it was a piece of entertainment rather than information.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I started listening to this audiobook with much interest as I had high expectations.
First, I don't like ate attitude of the author. He made it absolutely clear he travels all over the world giving presentatioons to thousands and thousands of people. In multiple parts he lists many of the cities he travels to. I found this to be useless self-promotion.
The book is about studying the human brain under MRI bran scans to determine the effect of advertising on humans.
There are a number of problems with this approach. First, the author confuses correlation with causation. He even confuses the impact in brain electrical activity when exposed to a logo with the power of brand in influencing purchase decisions.
The second problem is that the human brain is not understood enough to make all these correlations. Even in this book, he talks about areas of the brain "associated" with certain feelings - clearly acknowledging there is an association, to a scientific exclusive relationship. The brain does not work like a control panel, sorry.
The third problem is that the electrical neurocortex reactions someone has when exposed to an ad and when looking at a logomay have very limited to do with all the complex decision making processes that go in our brains when deciding what products to buy.
Fourth, the experiments assume there is no impact on our brain by being observed inside an MRI equipment with cables attached to our head. There could very well be a bias (or it could not) but the author makes no mention of this.
A much better book is Predictably Irrational, by Da Arielly, who makes conclusions based on sound real-world, unbiased observation rather than laboratory pseudo scientific experiments.
Es uno de los mejores libros que he leído
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