The idea of using free in your business is good and learning that free means more without a catch.
yes, if they are into IM
the whole book
from the mind of a very intelligent person, always good to listen to others of insightful thoughts and info you can use.
Good anaylis of Freeconomic business models. Really well read and enjoyable book. Also the price is right. Will probably buy some of Chris Anderson's other books when I have a chance. Get it and give a listen.... it is free!
Definitely a great book for anyone interested in the concept of free and the digital age.
I really liked this book. Author alo narrated and is easy to listen to and follow. Content is well organized. Excellent research. I thought this book would be sub-par because it was free, but on the contrary, it is excellent. If you are looking to incorporate free into your business, then this book is highly recomended.
This was a recommended to me by a friend, and now I'm only half way through it but love this book. I've told my kids that they've got to listen to it for the sake of their future, and bring it up so often that it's become a family joke. This is a must read!
Nothing really new here, but Chris Robinson puts the practice of free into a current context. Very well done and great to listen to. Extremely cool it was free!
Now, where is that latest copy of Wired I just bought?
I downloaded this for free, which apparently was the author's plan based on some of the free models he describes. This is, at it's heart, a business book that looks at how zero cost can be made to work. In some cases it's because the cost of the item has decreased to the point that it's just easier to round down to zero (although that seems to work best for services and non-physical properties) and in other cases the free item is subsidized by other for-cost products.
While I did get some valuable insight into how to market using free as a model, I do have a couple bones to pick with the premise. First, none of the examples given in the book are truly free. In every case the cost is borne by someone, at some point in the product's lifespan. Sure, Google gives gigabytes of storage and access to their search engine for free, but the costs are covered through AdWords and other Google businesses. It's free to you, but that's because someone else is picking up the tab. To be fair, the author does point this out in his many examples.
On the other hand, he's fallen into the "Music should be free and piracy is good" trap. There are certainly examples that "prove" that piracy has benefited an artist or studio, but I suspect that most artists would prefer a check rather than a kind word. However, he does give examples where artists have created their own pirated music as part of a marketing plan; that may be an interesting strategy in an increasingly digital world.
Overall, some very interesting ideas presented with enthusiasm and energy as read by the author. And giving the audiobook away for free (at least at the time I got it) certainly proves he's willing practice what he preaches.
Overall the book is excellent, it answer anything you would have liked to know about the subject and even more. Narration is pretty fast though, ended up suspecting that is actually a technique so you go and buy the paper edition to be able to think back and review some of the concepts, maybe application of Freemium itself. Very good book overall most recomendable!
This is a very educational book. The author explained well why we get free stuffs and why businesses do them for marketing. So now, we know, while we get deep discounts w/ amazon & the truth is they're earning too much from this trick.
You gotta listen to this!