It's hard to believe how much research went into making a free book, I was very impressed. I really enjoyed the book and can use the info in my business.
I love audio books by the author because you can really get into their mood from the first word. you can feel Chris' believe in what he's saying right away.
The history of Free
I loved the content of this book. It describes how companies can operate with free business models while still making a profit. Free has definitely become a big trend with software on the Internet. I never understood how these business made money before listening to this book. Having this book free of charge was also a big bonus. I will most likely purchase another book from this author.
I only gave the performance 3 stars because the narration was extremely fast. It feels like I didn't catch on to some of the points because of fast pace reading. This may be the case because the author is also the narrator and he knows the material well. Usually I like having audio books read by the author but in this instance it would probably be better if it was narrated by someone other than the author.
When I hear something is free my guard goes up, however this book changed that prejudice. If you liked The Long Tail then you will love this book. He goes further into exploring the economy of abundance by focusing on free in detail. Free is not new and he explores its history, the many new ways it is used, in what situations it works best, what all parties gain from it, how it changes industry and how you can use it. One of the best books I read this year.
Excellent book on the economics of Free. Many references to companies using free as a selling point. Sound confusing? Anderson lays it all out nicely.
Yes, I'd listen again, but I already purchased the hardcopy of the book (though at half-price), which proves the basic point. Had this book not had such a provocative title and been offered as an audio book with the price of Free, I likely wouldn't be raving about it to anyone who will listen as I have for weeks now. The ideas explain the phenomenon I and virtually anyone wired to any extent is witnessing--the ever growing free economic sphere. I once had an enormous collection of recorded music and about 90% is gone----and I don't really care, as I have all the music I want on Pandora, which is a "free" add-on to my cellphone subscription. I may not be able to access any song I want free, but I can access from such a wide variety of great free music, that why pay for a CD or a 99¢ download. The competition of the free price diminishes my desire to pay a monetary price for any recorded music, except for a very small number of items I must have. It's the same for so many other items ultimately made of bytes. Once again, bravo-one of my best non-fiction reads.
I enjoy, epic and modern fantasy, science fiction, business, historical mystery, and technology books. Fav. series: Game of Thrones, Vampire Earth, Dresden, Iron Druid, Falco mysteries, Chris Anderson titles, Peaceful Warrior, and the Way of Kings (and more, of course;)
A fun and interesting book to listen to whether you are involved in business or just curious about the concept. Well put together with many interesting insights and examples. A good look at current day business and what is affecting the future. Long Tail is another great book by Chris Anderson.
His ideas are great and I would read another book by him. Easily explained the new economy.
I enjoyed the marketing history on the concept of 'free'. The author shared more information on this topic than I would have imagined and it was all thought provoking. If you're an entrepreneur, you should give this book a listen. You may rethink the way you decide to promote your products / services. The content was great and I appreciate the author's narration.