Loaded with great ideas on how to market your "product". In my case I'm marketing involvement in a project, not selling a product. Chris's information still applies.
Money Making Seminar.
This is free seminar on making money in a free economy. And it was free on Audible. Guess it had to be because of its content. A great listen and I have recommended it to a number of friends. It is a long listen but very engaging throughout.
There's no denying the fact that a freebie price makes the product that much sweeter.
This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!
A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.
The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.
The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.
This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."
I personally loved Blink, Freakanomics, Hot Flat Crowded, and Outliers.
If you like or loved any of these other books, you should really find this Free audiobook fascinating.
This book is in the same Genre as those.
But it has more of an Economic / Business / Internet tilt
I think is is better than "The Google Story" and " The Walmart Effect" but also along similar lines.
I must give this book 5 stars for being FREE!
But even if it was not Free, I would still give it 4.8 stars.
DEFINITELY worth the download and DEFINITELY worth the listen.
It is DEFINITELY a MUST listen for any aspiring entrepreneur.