"We could not live at all if there where not outside of the air of this world yet another air to breathe..." -- Hermann Hesse
A definite must read/listen for anyone in the business world today. This book offers a history of Free, solid examples of how Free can help grow your business as well as a compressive look at how the net is using free to grow at an exceptional (and exceptionally profitable) rate. Ever wonder why Google gives you things like Gmail, Google Docs, Google Voice, Gcal and so on for Free, find out why.
The downside, while it touches on how Free can be applied to what Anderson labels as "atom" businesses, it really focuses on how Free is impacting the "byte" businesses out there. Had this book attempted to take the notion one step farther and really hone in on how those of us manufacturing "atom" products in today's marketplace, the book would have been a true home run.
That being said, this business book has created a ton of buzz, yielding commentary from Malcolm Gladwell, Seth Godin, Mark Cuban and Chris Brogan. You also have to admire that Anderson takes his own advice... sure you could buy a copy at your local bookstore, but you can also download the ebook or audiobook for FREE. Like or hate the notion of free, you have to respect the fact that Chris Anderson drinks his own kool-aid!
The author provides a compelling story about the power of "free" as a marketing and promotional game-changer. His coverage of the the "evolution of Free" is especially interesting and insightful, and his suggestions on the generational expectations for "digital free" certainly create a compelling argument for changing the way we view the value of digital assets. Of greatest interest to business readers will be the examples and suggestions on leveraging Free to create profits and market supremacy. An interesting "listen" and highly recommended.
A Big Fan of Non-Fiction and Business Books as I am always looking to learn something New!
Read by the author and its it full of amazing info and stories of how marketing has evolved over time and just how much of an impact the concept of "free" has had on us. Such a joy to listen to.
Easy to listen to and to relate with
Love the story of how Jell-o became Americas Favorite Dessert!
Only 3 pricing points in marketing: Less then Free, Free, or Something. The biggest mental point to get a consumer over for a sale is going from Free to 1penny
Must read book for any marketers or business person looking to increase sales and creatively increase sales and revenue.
Yes. So much info to process.
History and current trends of martketing as well as the psychology.
15 minutes into the read, I had to order the hard copy. So revelant for anyone doing business of any kind today, to anyone in the workforce, to anyone managing a household. This will be one of my business bibles for the next few years.
Dedicated reader and amature writer. Love learning and sharing new knowledge.
Cris had excellent argument about the free products and services. Giving away products and services will bring back loyal customers. The book has many examples which support the author's argument. I enjoyed every minute while listening to the book.
Lots of great and relevant information about today's Web world and how the Free model works. I would absolutely listen to this audio book again.
I liked the concept that you can still make money by giving something away... like gmail or any other free web service.
This audio book gets top marks for me.
This book forced me to re-think how I price and offer my products.
I liked the way the examples were strong and supported the concepts.
I found it interesting to look at how marketing has come to the forefront and how pricing products/services in today's market requires creativity in order to compete.
For me, the audio edition enabled me to listen to a very interesting title that I would not otherwise have had time to read anytime soon. So in my case, yes, the audio version is better than the print version.
I enjoyed the discussions on the music industry as well as the software industry the best.
Chris is very easy to listen to and follow along, and reads in a way that engages the listener.
I don't think I had any extreme reaction. But I thoroughly enjoyed listening to the book.
Not sure I have found one yet.
The chapters focusing on the history of FREE and the comparison of atom vs. digital markets.
Interesting view of thing and the economy.
There is no character in this book.
again there is no sceen to be impressed with
The new economy