Sectets are full of actionable insights and practical advice for selling, negotiating and communicating in general. Anyone who listens to this book can learn something new and improve.
This is a book you have to listen to more than once you get so much knowledge. I think this is a book that should be recommended to every profession
ideas for all... zig will advise you read and listen. I agree -- Why? when you read-- it will appeal to you logically, when you listen it will appeal to you emotionally. Net effect- you will retain more and effectively have more to use when needed. Great example-- have you ever listened to a song more than once?
I have read many sales books and have attended countless training session and this book had more of an impact on me than anything else to date. The fundamental message in this book is timeless, and the value of the information far outweighs the cost of the bookbook. The first couple of hours is more of an introduction, after that, most of the book is actually recordings of his live seminars. If you wish to get the full message listen to the book at least twice and it will begin to sink in. His message on what "no" really means will change the way you look at sales. I only wish I could give it more stars!
This book has had a tremendous impact on my career as a salesman, and I've only read it once so far. In that one reading it has also managed to have a tremendous impact on my life.
Buy the book