While there were definitely some provocative ideas in this book, many of these ideas were overshadowed by the inundation of unfounded proposition after unfounded proposition. Throughout the book, he continued to idolize leaders and demonize managers. It is as though it never occurred to him that great leaders could also inspire great managers. Overall this book was overhyped. It was a lot of style very little substance. The book could have been made significantly better had he chosen to work with an economist or researcher who could have shown him how to support and develop his ideas more concretely.
Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.
If the world is formed of tribes, and if all tribes need a leader, then surely Seth Godin is the leader of leaders. This book is so fun, informative and easily digestible that when I got to the end, I immediately hit Play and started it again. Thanks to the ideas and concepts in this book, I've brushed off my blogs and my Facebook account, and I'm working harder than ever to bring my ideas into the world by gathering together those of like minds. Read this book and join the tribe!
After listening to the entire book, I still have no idea what Seth was even trying to say. He seems to think that he's onto some big secret that will make you a "heretic" if you start acting in it, but 90% of the book was just fluff taking about how heretical you'll be, and there wasn't anything worth writing about in the other 10%. Some stuff about being a leader, as in you should do it. Duh.
I wanted to like it. Seth personally recommended it to me after I emailed him asking for advice, and I have to assume it was just to sell one more book because it did not answer my question.
On second thought, I've been thinking about doing a little writing myself. Now I feel more confident, because I know I could write something better than this. Maybe that's why he recommended it. Thanks, Seth! Nice guy.
I like his voice, thus three stars.