great book. talking about the hard choices and strange realities of making real lasting change. continues to be interesting and thought provoking. if you have an idea or a product or an organization you are working with, listen to this book and it will get your creative wheels turning.
I'm excited to lead my own tribes. My favorite quote was: "people don't believe what you say, they barely believe what you do, they usually believe what their friends say, they will always believe what they tell themselves." Seth Godin
great motivational book for those that want to create change and success. summarizes many great concepts
I read this as part of an assignment for the leaders of our church. I enjoyed listening to the book and was very insightful and easy to listen to. Though I get a knot in my gut when I think about using marketing strategies to try to spread the gospel, I think it can be helpful to understand how the current culture functions.
Don't waste your time. Godin builds his tribal concept by repackaging old business cliches. Many of his examples assume today's status quo has always been. It ignores what is boring today was revolutionary yesterday. Think the Supermarket is boring, so does Godin, but a giant building filled with penny profit merchandise was unheard of before suburbanization, so what is revolutionary about people adapting to change and becoming rich, nothing. Google and Facebook did this in my time.
Surfer, musician, business coach, healthcare facilities management director.
Wow, what an inspiring listen. This should be required listening for all corporate leaders and employees! Seth does a great job narrating...in fact, I couldn't imagine anyone else doing it. Seth is a legend.