I wouldn't recommend. Seth has a few good ideas but stretches it out to four hours by re-iterating and giving a series of examples that most people already know. Condensed, it might have made a good TED talk but wasn't deep enough for an audiobook.
Motivating and relevant
Leaders don't ask for permission.
Leaders don't ask for permission, they ask for forgiveness.
Leaders don't ask for permission.
I generally enjoy Seth Godin's work - but I found this one a bit dry and repetitive. Worth the listen if you are not familiar with the idea of tribes, but I was, so didn't learn much new.
I would recommend this if the listener is not familiar with Seth Godin's ideas on tribes.
He is a great speaker and interesting to listen to.
This book, like all the Seth Godin I have read, heard and watched, delivers a clear and concise message to all who listen: Be a Leader - or at least give it your best shot, because we are in desperate need of true leaders.
Godin's "Here Comes Everybody" in which he clearly explains the sea change in society that not only allows, but supports grass roots efforts to a degree never before possible.
I felt he was not so much reading, but speaking directly to me. It was personal.
Godin's analysis goes beyond "we must utilise the internet or be left behind." He gives insightful analysis and makes a compelling argument for a new sort of leadership.
This new sort of leadership is not rocket science, but is accessible to any who will take the plunge.
Tribes have always existed but are now a global and omnipresent reality that anyone who has a message they want to get out there must contend with. The world is not a single blob of people - ie. the market, or the population. The blob is actually a network of interconnected tribes - tribes with specific characteristics, needs, and potential. To influence today, you must realise this and find the tribe you will lead. Your message doesn't have to reach the whole world, but it should reach someone. Chances are it will be heard by, spread among, and be further propogated by a tribe.
Read it or listen to it. There is a lot to think about.
on a quest to read Audible's entire nonfiction science section...
I'd been hearing about Seth Godin for a long time and I did enjoy this book but I think it might be better suited for print than audio. It's divided up into short essays about various topics related to leadership and the changing cultural/business landscape. Since he seems to be reading a section/chapter heading about every minute or so, nothing really sank in for me. This is not a comment about the quality of his thinking but I think this might be the perfect book to keep atop the toilet tank; read a tiny bit and then ruminate on it for some time. There's inspiration to be found here for sure but, for me at least, I ended this one feeling like a promise hadn't been kept somehow.
This is a great book with some really important lessons for everyone.
I haven't listened to any other books of his.
Internet entrepreneur from the Netherlands.
This book will make you think about the way you lead a group of volunteers at an IPO, a team of employees at a company or a group of loyal customers. Heck, any group of people with a common goal.
It's not a How-to-book and doesn't provide instant answers. But it helps you start to think things through and shifts your perspective. Which is good of course. Realy helpful and highly recommended.
Nice detail: I didn't know that it was read by the author and was truly amazed that it was so well read. Well, now I know why...
This book is a must if you are in business for your self. It will motivate you to establish a good core fan/consumer.
The narrative is clear and understandable.
If changing the world in some way is something you've ever thought about doing, get this audio book. Even if you're not planning on changing the world any time soon, get this audio book.
I believe that most of us feel like starting a movement to bring about change at some point in our lives. Perhaps we don't want to run for office or tackle global issues, but on some level or other - most of us would like to change some part of our world for the better. Sadly, most of us tend to feel that our attempts would be futile. This book will put you right and explain how to bring about change.
No matter whether you're in business, supporting a non-profit, or you're a stay-at-home parent, no matter what status quo you'd like to change - Seth Godin will convince you that you can do it and explain how in simple terms.
As I've come to expect from him, beautifully written, very well read. He keeps you listening throughout.
Such a pleasure to hear and learn from this great writer.