I thought Purple Cow was an interesting book. But this I must say was better, even much better. It's a bit different focus, so not a totally fair comparison though.
I think understanding tribes is crucial for leadership as well as marketing. If you don't understand the concept and the value of it, you will sooner or later be passed and far behind the people who do understand it and apply it.
The narrator worked well with his own material and the book gives good content. I picked up some tips but felt that I did not learn enough. Thanks
Good book for big picture ideas on organizing a movement, business, church, or group. Wish it had more applicable ideas and not just big picture thoughts. It's Worth reading
Love that Seth reads his own audio books. Excellent content. The ideas can be applied to ANY business. Our business is trying to create a movement in the Fantasy Football world with a competing game. Seth's ideas will make an impact on how we approach and engage this enormous Tribe. Great concepts here, and worth the purchase.