Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.
Some books are meant to be read rather than listened. The Tribes is one of them. To fully think of all the concepts offered by the book you have to stop and think, which at the times may not be the easiest option. I would recommend everyone to buy hard copy or at least kindle version rather than audio version of this book.
With that being said, I would like to underline that the book does not offer any revolutionary ideas or concepts (at least for those who are around people quite a bit), but rather book forces reader/listener to re-think their approach to leadership and makes them reverse their stubborn ways, into more of a team oriented approach.
Examples given in the book are great, and easy to follow. I would recommend this book to anyone, specially younger people who are looking to make a difference.
This is a book for heretics. If you stand out and want to lead a few people to a better world this book is for you. Rather than a cookie cutter approach, Seth Godin helps us to notice that the old tried and true way is not really going to work, not if you want to make something worth following. I am inspired.
I thoroughly enjoyed this book about leadership. Seth does a great job explaining how leadership really works.