I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
Incredible sales advice, plus additional great advice on how to run any business. If you are going to buy one book on marketing and selling, this is the best one I have read or heard to date. The narration is also good. As an added benefit, the book moves really well, with fascinating and often very humorous stories. Sure, there is a little bit of ego that comes through, but Chet is trying to teach us how to approach being as good as he obviously is at sales and marketing.
The narrator is pompous and tedious, but once I got used to listening to him I could focus on the lessons in the book. It's simply chock full of strategies and tactics; one after another. It's fairly fast paced too, so I made sure to listen again to make sure I heard everything and to remind me of what I had learned. I ended up listening to it like 4 times and will likely listen to it again. Good stuff.
Yes, I am new to the world of small business, however I am an economist and so I went through my schooling surrounded by business concepts.
Even for someone who has gone through business academia, this book was still AWESOME. I couldn't stop listening... it only took me 5 days to get through it.
I totally recommend this book to anyone.