The narrator is pompous and tedious, but once I got used to listening to him I could focus on the lessons in the book. It's simply chock full of strategies and tactics; one after another. It's fairly fast paced too, so I made sure to listen again to make sure I heard everything and to remind me of what I had learned. I ended up listening to it like 4 times and will likely listen to it again. Good stuff.
Yes, I am new to the world of small business, however I am an economist and so I went through my schooling surrounded by business concepts.
Even for someone who has gone through business academia, this book was still AWESOME. I couldn't stop listening... it only took me 5 days to get through it.
I totally recommend this book to anyone.