I have been in sales for over 15 years and this is a great book for the beginner or the one who knows it all! Great read!
I first thought this was just a "sales improvement" book. It is much more than that. It deals with every aspect of a business, leadership, managment, optimal performance and getting results. The book is very indepth, rich and provides 'take aways' after 'take aways'. I don't suffer fools (books) very well, discriminating about what I read/listen and rate this book as a "must read" to any manager or leader of high performance teams, espcially sales.
I have been the owner of a company since 1975. I have had as many as 12 salesmen at a time. I wish I would have had this book then. It is filled with so much advice and good sense.
There is a lot of practical, applicable advise in this book. Thanks to the engaging reading of Anthony Heald I enjoyed listening to the complete 9 hours of insight.
I own a small design build firm. I read and enjoy lots of business books, but really prefer fiction.
Bring a box of salt as you listen to this book but, if you are a business owner or sales person, I would definitely listen to this one. What you have to get past is over the top self promotion of Chet Holmes and a very limited concept of honesty. But once you understand his sense of liberty with the truth you can put the self promotion into context. He thought of himself as somewhat of a sales super hero and he may well have been. This book has several gems sprinkled throughout and one certainly comes away with a sense of confidence, which is important in business. Having listened to several books narrated by Anthony Heald, I normally find his vocal affectations annoying. But, paired with Chet Holmes zeal, it sort of works. Even though I loath lax concepts of honesty and self promotion, I appreciate this book because it so pushes the concept of "pigheaded" determination - something essential in business.