I first thought this was just a "sales improvement" book. It is much more than that. It deals with every aspect of a business, leadership, managment, optimal performance and getting results. The book is very indepth, rich and provides 'take aways' after 'take aways'. I don't suffer fools (books) very well, discriminating about what I read/listen and rate this book as a "must read" to any manager or leader of high performance teams, espcially sales.
I find it fascinating all the negative comments towards the narrator of this book, but I also find it common for most employee types to rebel against anything that would actually be good for their own company and really committing to that end. Their feelings always being a higher priority over real solid objective content, above consoling the weak emotional states of so many, just really sad. These negative reviewers should really come as no surprise, after all this material is definitely a threat to their ability to have a lazy attitude towards their company and just collect a check, Chet unveils their personal mysticism and how it ultimately undermines even their own security and them facing these realities must definitely be scary for some, and others just a threat to their own ego for sure.
It is definitely easier to attack the messenger then it is to own up to your own undisciplined and irresponsible attitudes. But I guess that is about to change in America as those with these lazy attitudes over the value of real content and knowledge, are going to have a very rough time finding a job here in America. Most companies are outsourcing to India and China. I can hire a PHD in Business and Marketing for around $500.00 per month and get 6 – 10 hour days out of the individual, where in America we just get this kind of whiny attitudes like you see from the negative reviewers on this board, and we are expected to pay 4,000.00 to $5,000.00 for this kind of shlop. This book is the real answer to your real business problems and will put you in the position to have the power and discipline to pull the BAD weeds out of your garden with pig headed determination and discipline. (The Negative reviewers on this board are definitely the bad weeds you need to pull out of your business if you have any hope of being successful, don’t listen to any of them, this book is a real threat to their unearned bogus livelihoods at your expense, parasites feeding off you.
There is a lot of practical, applicable advise in this book. Thanks to the engaging reading of Anthony Heald I enjoyed listening to the complete 9 hours of insight.
Some of the material is basic. While other material, like the Dream 100, is invaluable. It's worth the cost of the book just to learn how to acquire this small number of ideal clients.
Whether starting out or looking to improve your sales, this book has it all. It's my first sales book I've read. Cannot imagine another book doing any better.
I've read dozens of sales, marketing, management and leadership books. Many of them have a lot of the same general material. This is one of the few that really breaks down HOW to accomplish each objective outlined. I plan to use this as a workbook and reference it often.
If you are looking to be coddled and told just keep at doing what you are doing, this isn't it. The author will however give you step by step directions on how to improve your business if you work hard and follow this books lead.