I first thought this was just a "sales improvement" book. It is much more than that. It deals with every aspect of a business, leadership, managment, optimal performance and getting results. The book is very indepth, rich and provides 'take aways' after 'take aways'. I don't suffer fools (books) very well, discriminating about what I read/listen and rate this book as a "must read" to any manager or leader of high performance teams, espcially sales.
There is a lot of practical, applicable advise in this book. Thanks to the engaging reading of Anthony Heald I enjoyed listening to the complete 9 hours of insight.
The audio book met and surpassed my expectations. I highly recommend it to anyone who desires to dominate their field! I believe I soon will following this system with Pig-headed discipline and determination.
this was awesome. I'm going to study this religiously until every part of my business is systematised like this book. coupled with Straight Line Persuasion my business will be a force to be reckoned with. highly recommend
I don't understand why this book didn't get 5 stars from all the readers! This is a book that takes you from a-z in selling anything. It offers proven processes to get the clients you want. Chet was a master of a lot of different areas of his life. And it's a shame he's gone. If the techniques in this book are used, the book is worth the time and financial resources many times over. If you don't implement, its not Chet's fault, it's yours. I have spent tens of thousands of dollars on the best sales training in the nation for my company. This book goes over the techniques we've learned and a lot more.