Some of the material is basic. While other material, like the Dream 100, is invaluable. It's worth the cost of the book just to learn how to acquire this small number of ideal clients.
Whether starting out or looking to improve your sales, this book has it all. It's my first sales book I've read. Cannot imagine another book doing any better.
I've read dozens of sales, marketing, management and leadership books. Many of them have a lot of the same general material. This is one of the few that really breaks down HOW to accomplish each objective outlined. I plan to use this as a workbook and reference it often.
If you are looking to be coddled and told just keep at doing what you are doing, this isn't it. The author will however give you step by step directions on how to improve your business if you work hard and follow this books lead.
This book offers a very comprehensive, time tested, results getting approach to business growth and development. The strategies and tactics covered are essential to building a business or enterprise that thrives in the 21st century.
this was awesome. I'm going to study this religiously until every part of my business is systematised like this book. coupled with Straight Line Persuasion my business will be a force to be reckoned with. highly recommend
I don't understand why this book didn't get 5 stars from all the readers! This is a book that takes you from a-z in selling anything. It offers proven processes to get the clients you want. Chet was a master of a lot of different areas of his life. And it's a shame he's gone. If the techniques in this book are used, the book is worth the time and financial resources many times over. If you don't implement, its not Chet's fault, it's yours. I have spent tens of thousands of dollars on the best sales training in the nation for my company. This book goes over the techniques we've learned and a lot more.