I found the advice entertaining, important and motivating. Definitely one of the better books I have listened to. The material lends itself to an audiobook well.
equal but different for the obvious reason
He was able to speak directly to what business owners are going through.
Great business book provides understanding, action and encouragement. I would highly recommend reading it if you are a business owner.
This is great book written by someone with real life experience growing businesses from scratch. It makes a great point of emphasising the importance of sales and revenue, and working on refining your product or service later. It has many points in common with The Lean Start-Up, but I have to say I enjoyed listening to this one much more. This is a great how to manual on pinpointing your business' major focus and how to get it to the next level. Highly recommended.
This is by far one of the greatest business books I've come across. It hits on every aspect of business, but with the mindset of applying the principles instead of just hearing them.
It's like one of my other favorites, The Four Hour Workweek by Tim Ferris. The theme for the two is to just get SOMETHING done, and tweak it along the way. The main difference is Ferris's book goes into other aspects of life while Masterson sticks to business.
This really hit home for me, "I was showing up for work every day and was putting in plenty of time, but I wasn't really managing the business at all. I was tweaking products that didn't need tweaking, while neglecting sales."
This is an absolute cracker of a book! It is a must listen for anyone that owns or wants to own or build a business, has great tips, and is inspirational. Definitely one of the best business audiobooks I have downloaded, this book will get you motivated to build your business and get focused.
This is a must if you are learning about business. Talking about a topic that is seldom discussed in books of this type: the stages of evolution of a business and how strategy needs to adapt to the changes. Good narration and quality as well.
Excellent book - very focused, with great advice for entrepreneurs. No matter what stage your business is at, you're sure to find something of immediate relevance.
Only negative for me is the narrator: I would've loved to hear this read by the author himself. The narrator simply does not sound authoritative enough. You don't get the sense that he has any connection to this material; that he been through any of these experiences.
This book was outstanding as far as content is concerned, but I found it quite annoying that the narrator overpronounced "what," "when," and "where" (pronounced like hwat, hwen, and hwere with the H's overly emphasized) Those words pop up quite frequently in this book, so it was irksome to hear his exaggerated pronunciations so often.
A wonderful book that really inspires and sets you on the right road for a successful business. An honour to learn from someone who has walked the talk - the book makes sense.
The author does a good job discussing marketing and different stages in business development, and vibrantly illustrates these principles in action. In this sense, it might be a good first book on business development for some.
I found some of his other claims, however, somewhat unbelievable and not really so practical. The author claims to be the founder of many hundred million dollar companies. He says he started an investment newsletter which was phenomenally successful the first year, then published 4 more newsletters and in two more years "had sales in excess of $35 million dollars". If he was able to achieve this in such a short time frame, great.
He also seems to think he should test everything before marketing it, probably good advice, although possibly not to the degree he suggests. He gives the example of a toy manufacturer who wanted to see if a different color product made with cheaper paint would sell as well as the original toy. Masterson advocates the toy maker should have "tested marketing the product with the colored paint to see if there was any degradation in product quality and sales, " this, after going through a complete production run of the product costing millions of dollars.
I think the author is likely a successful writer and seminar giver although I am skeptical about his knowledge of the hard nosed business world.