Seth has great advice in this book, however the overall experience was distracted from his pausing and swallowing. Buy the book instead. In a matter of about an hour Seth could have easily edited the audio with freeware or hire an ELance pro to edit the audio for him. This would make the whole "story" more enjoyable.
Use Sound Forge to download free audio editing software and edit out the swallowing. It is completely unprofessional.
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
This book reads like an abridged version, as it's quick, light in details and rather short. That being said, the topic doesn't require much detail and perhaps is best delivered like this anyway. While I may argue with a few points in the book based off of my experiences, Seth's insights are pretty sharp and cohesive with his overall marketing vision and well worth the listening. While I wouldn't say I walked away with a ton of insights, I am glad I own this book and listened to it and would recommend it to others. I definitely enjoy the fact that Seth reads his own books and his delivery is superb.
This is the 3-4th Godin book I have listened to and gotten something from all of them. I liked this one b/c I push $1000 residential windows in the home. Most people do NOT want the facts, just a good story they can buy into. All marketers need a good story and I learned a lot about that consumers want to buy a story- sometimes any story.
Get this one if you are in any type of sales.
I have seen some comments that Godin has a bad reading style but I sure like it. Gotta go spin a yarn for someone...
This one was not my favorite of all the Seth Godin's books... but has some nice nuggets. Kind of like listening to early days of a rock band.. they had to start someplace and you can hear the potential. Good warm up for all the good stuff to come.
No will always turn to books like this for inspiration and encouragement
Yes I feel some good thoughts and info
Yes. The book was not very long and the theory defended by the author was interesting.
The fact that people do not have time therefore people need lies to ease their conscious
Yes. His voice is not the best, but I good marketing for the author and good for us to put a voice to the content.
No. The theory is already covered well enough in this book.
Best Marketing Book(Ever)!
Plenty of real-life examples. So much information packed into a few short hours. Zero fluff, 100% useful!
Warning: After reading this book, you will probably buy a few more of Seth's books... It's THAT good!
Seth Godin's All Marketers Are Liars is an interesting read. The book has numerous interesting insights on marketing and marketers. I truly enjoyed listening to this audiobook and couldn't stop listening to it. The narration is ok as well.
Seth Godin once again examines the underlying reality that affects all marketing. In this book he focuses on the stories we tell and the stories that people tell themselves about the products and marketing they come across. Great topic that is profound enough to have deep implications on how you market your products or services if you understand it. Great Job, Seth is a very aware of the mechanics of how marketing works. Highly recommended. I also recommend "Made to Stick" by Chip and Dan Heath, they touch on the power of storytelling also.