This book will awake the ethic call inside anyone working in marketing business, it will teach you how to create a real story for your product and service without deceiving your customer by being authentic.
Actually my favorite character was Seth the author!! I admire his honesty and not being afraid to critique the big corporates.
Chapter 8 was my favorite
This the first time I've reviewed a book anywhere but after listening I felt inspired to give it a go.
Unsure of how to start, or what to say beyond I really like this book, I first read what some others had to say. I noticed at least one other reviewer did not appreciate hearing Seth narrate his own book. I, however, listened to this book in one sitting practically and loved it and him. I enjoyed the enthusiasm he had for his own material.
I've listened to about 7 audio books so far... all based on business topics ...some read by their authors and some not, and this is my favorite so far. Maybe backing the mic up a little will help... lol
As far as the content? I've read many books about marketing technique and strategy and have listened to many marketing gurus. Though Seth's message isn't completely unfamiliar, he does put a new twist on many things you may have heard previously.
I very much liked his message and even had a few ah hah's about a project I'm working on at the moment.
I think I will read (or listen to) just about anything written by Seth Godin in the future.
Sound, fundamental marketing.
That the author recognizes that "stories" are important. And that you need to genuinely live your "lie".
It's a bit like a friend walking you through the process.
I would definitely listen to this one again!
Only for students.
The book is a bit basic. Would be helpful for students or beginners.
Entertaining though and great work by the narrator.
One of the best
Seth really breaks down the concept of why people buy.
telling stories for avid buyers
The fist listen I heard Blah Blah Blah but I must have heard something because it sank in. The second listen and third made this book so worth it. the book is packed full of ideas and advice and confermations. It scares me how much money I have wasted on advertising. This book exsplains what works and what doesn't. But he exsplains it in a way that it becomes a part of your consciousness so really understand it.
I like the fact that it looked at human psychology vs. surface trends.
It made me appreciate marketing's important role in society.
The book as a whole is ok, I liked it but others by Seth are better. I bought the book as I was hoping to learn a bit more about "building" your story. I have a story, but at the point of... Now what. This book was true to name, all about the lies and myths in marketing, complete with back up examples... The book isn't about how to lie to customers, but relating your story through other people's world views, whether the lie is wrong or not. If the book was more focused on how to create your own story vs. trying to emphasize you need to have a story that would be great. Additionally, if it were less if you don't lie too much and more on how to be authentic," and more on how how to MARKET IT, then this would be a great book. Just my thoughts though.
Seth has great advice in this book, however the overall experience was distracted from his pausing and swallowing. Buy the book instead. In a matter of about an hour Seth could have easily edited the audio with freeware or hire an ELance pro to edit the audio for him. This would make the whole "story" more enjoyable.
Use Sound Forge to download free audio editing software and edit out the swallowing. It is completely unprofessional.