I am just starting my own Computer Services business. I have found this book to be VERY helpful in how I think about my business. Basically, work ON your business and not IN your business. Simple idea, but very important.
I'm on my second business. The first one lasted 2 years. I published 17 books. My latest business is as a recruiter of programmers, salespeople and bankers for the last 12 years.
Is the book useful? Absolutely. I will be reading it again in 6 months. I need to get more out of it. I particularly liked the exposition mixed in with the story of a believable disciple. I learn better that way.
A very good buy.
It sets out a simple yet important premises on how to succeed at and in a business. The book shows you how to see your business from the outside and design it to succeed. Well written, and well narrated.
The reviewer that complains that this book has no practical advices must've read only the covers. The book is full of real life examples with solutions to the chalanges it raises. This book is a must read for anyone even thinking of starting a business, as well for those that did already but are trying to figure why it doesn't work.
I would recommened listening to the audio, even if you are an advanced business operator. There are great examples of what not to do!! So prepair for an 8 hr of audio listening.
I have downloaded quite a collection of audio books related to business and this was my least favorite. It is written and read in a folksy manner, which was unappealing. As well, the content was not insightful or interesting. It was a difficult listen, but I slugged through all of it. I would not recommend this to anyone. I am surprised that it has such a high rating. If you are interested in better, yet still easy to follow, business-related material, I would suggest Rich Dad Poor Dad, The Millionaire Mind, and Dale Carnegie's book.
This book changed my way of thinking about business. I now know how to organize my business for success and how important it is plan your business out before you start. Highly educational.
The "E" is entrepreneur, not electronic or internet. A must read for experts in their field who become self-employed but find it difficult to expand their business SOLIDLY beyond themselves. It's amazingly empathetic while sternly rethreading your perspective.
The author clearly wants to be a novelist and the reading speed astonishingly slow. There are good points in here, but this audio book was a painful listen.
The entire philosophy of this book was told in the first 15 minutes. Everything after that was painfully redundant. The examples given by the author dragged on and on, as if trying to create some kind of excitement. I listened to the first couple of chapters and nodded my head, "okay, this sounds good. I can use these ideas." Then I waited for him to make his next point... guess what, it never came.
In my opinion the author had 20 pages worth of decent material and the rest is filler. Boring, useless filler.