I felt the stories were general and vague, the book did not give any actionable items. It felt like a drawn out sales pitch for thier coaching program.
Its not clear what his goal is and hard to follow. It feels like it was written in the 90's and hasn't changed. I honestly don't know why so many people liked this book or recommend it. Seemed to go in circles and lost focus plenty of times.
Talked about a lot of the same things and hard to follow. Seem to not have a main point.
I would not recommend this book. Period.
good core principles, but long winded and very conformity centric in our ever increasing individualistic society. hence some of the follow through is dated, but would work for silent generation clientele.
The author seems to engage in a lot of dramatic storytelling instead of providing straightforward advice with concrete evidence of why it works.
I have used the E-Myth as a resource for starting my first business 7 years ago. It has allowed me to discover and fill the gaps. I am now venturing out to start a non-profit and wanted a refresher on Myth. The E-Myth cuts the fluff, which I enjoy. Thank you.
The author did have an important message and one that is worth the price of the book but not worth the length of time he took in saying it and the stupid irrelevant stories he forces on the reader.
This book looked promising, as some of the reviews where quite good. Unfortunately the writing sounds like a whining kid. There are a couple of tips in the book which are tried and tested business principles. So the good stuff are nothing new. The bad stuff weighs this book down like an anchor.
The story about Sarah is over simplified and is make to make the author look like the wonderful business guru. The author takes every chance to sell himself, which makes this feel like a very long Amway sales pitch. The worst is the last couple of minutes in the book. All this is just a sales pitch.
Give this book a miss or get an abridged version which would be much better.
The author clearly wants to be a novelist and the reading speed astonishingly slow. There are good points in here, but this audio book was a painful listen.
The entire philosophy of this book was told in the first 15 minutes. Everything after that was painfully redundant. The examples given by the author dragged on and on, as if trying to create some kind of excitement. I listened to the first couple of chapters and nodded my head, "okay, this sounds good. I can use these ideas." Then I waited for him to make his next point... guess what, it never came.
In my opinion the author had 20 pages worth of decent material and the rest is filler. Boring, useless filler.
If you are looking to the answer to all your questions as a small business owner, this is not the best book. The author does a good job telling a story about a client that went from thinking small to thinking big. I felt more like I was listening to a bedtime story than actually changing my mindset on how I view my business. I did learn a few things I thought were good ideas, but nothing I felt changed my vision. I can see where some people will see this book as an eye opener, but don't expect many answers until you sign up for their coaching program.