Very high. Definitely in my personal "must read" list.
Profit First, The ONE Thing.
Some cheesy production decisions. I would have rather just listened to the reader read the book without the extra fluff.
Many other books/podcast interviews I encountered during this educational phase of my quest to become a buy-n-hold real estate investor journey made reference this book. I enjoyed the content but the audio book production is a bit cheesy. Still, it isn't so cheesy that it will make you grab the barf bag and it's a good listen for the content. This one focus on the fact that most small business are started by technicians. That is, a developer, programmer, artist, baker, etc. will start a business because they have a valuable skill and want to be their own boss. However, the entrepreneurial spirit in them that started the business gets crushed under the technician in them "working" the business. The technician run wild leads to the business owner turning their business into a job, leading to failure. The book walks one through the concept of learning to work *on* your business not *in* your business, educating you about the three roles of entrepreneur, manager and technician, about using the franchise business model to bring discipline and order to your business even if you are not going to franchise your business. Teaching you how to leverage an operations manual to bring order to your business and to position yourself to allow others to work *in* your business in order to free yourself up to work *on* your business.
One of the best books written about entrepreneurship. If you are serious in going into business and cutting the learning curve short read this book probably several times until it's embedded in your DNA.
This book demonstrates the tenants of the turn-key revolution: the value of building a system that works without you, and working on a business process that can reproduce your business again and again, giving a wider perspective on the business as a whole system.
I only wish the author would have boiled it down into its elemental components for people that don't need perpetual encouragement. The author also awkwardly tries to make his ideas apply as a whole life philosophy, which doesn't really work.
I purchased this because of a recommendation from a business coach. it is SOOO hard to for me to finish this, I am not even half way through it, he goes over the same topic over and over, it really should only be a 1 hour book....
Easy to follow
I was able to apply this book to my business and create a much better process.
I have not