Even thought I work in IT, I've found the notion of "Franchising" inspiring. There is much to draw from, but it will take some thought. Great read (listen). Long. Dragged in some areas, for me. But worth it.
Yes, Gerber's insights extend beyond business. He is so clearly highly experienced in what he does, he delivers a meaningful, and powerful message about how to run a business and make the most of life.
Great book for the people who think that they know how to start a business.
For someone who's just starting out with very little background in running/owning a business this is a great book - it's not super deep and doesn't provide a "next steps" list (that I've seen yet), but there are a ton of great ideas here. I think that it's key to point out that this is an idea book, it helps to change the way you think about a small business more than it provides a formula for success (there's no do x, y, and z = profit).
I'll probably listen to it (or pick it up in print) for a second review to see what tangibles I can capture now that I've got some of the concepts.
This audio book is fantastic. Gerber has a nice voice for narration and the stories and tips in the book are extremely helpful.
Great story with Michael talking to Sarah at the bakery. Wanted to know more and more every chapter. Good information...very thought provoking.
I read this book with great attention and then sat down for three evenings just thinking about how to apply all of the insight into my own business. It completely changed my business for the better. This is a terrific book.
I can see why this book is a best seller. I loved the new concepts I had never thought of before!!! Highly Recommended!
The guy narrating sounds like an old Werther's ad. It's not bad, but it's got cheesy music at certain points and a fairly slow style of narration. The content is good though. Sometimes these books end up feeling pretty patronising by the time you're 3/4 of the way through.
The book delivers a single important idea and delivers it well - get your business organized from day one and work on your business not in your business. Highly recommended.