"Bang!" delivers true to its title. Fast paced clear concepts with examples, ideas and how they were inspired and achieved. This is a good one to feed into the hopper!
I found the book most entertaining and a great source of fun to talk about to my patients. Most have no idea of the behind the scenes of
a commercial, just as I had no concept of the process. People love to hear about things they know about ie commercials but don't really. Anyway, I enjoyed it and would suggest it to anyone with an entreprenurial personality.
I found this book very enjoyable, and it contained several insights I found very topical to most every business situation. However, a good portion of the book provides anecdotes and insights that are specific only to advertising and other 'strictly creative' ventures.
For example, there is a great description of how to foster an environment that fosters the open sharing and nurturing of ideas in an organization. Yet other examples about fostering creativity by 'waiting till the last minute' don't come across as a viable 'best practice' for most firms.
All in all, this was a very entertaining book, with a behind the scenes view of many advertising campaigns you'll be familiar with (The Toys'R Us song, Kodak Moments, etc). Just don't expect this to redefine your organization (unless you're an ad agency).
It's truly unfortunate that there is such disparity in the other reviews of this book. This is an interesting book that gives solid insight about where advertising is headed for the forseeable future. There are probably many other books out there that do exactly the same thing this book does that offer similar critical analysis of the advertising principles that helped these ideas succeed. Regardless, the facts stand for themselves: the authors are succeeding both in getting the message of their clients across and in making money for themselves. Both are admirable achievements.
This was an interesting look at marketing ideas. Although sometimes tough to distinguish the author's success from her retelling stories of friends success, this book had some great insight.