Maybe you won't have a definitive answer but surely this audio book will give you tools to ponder and come up with the right answer for you and your clients.
I wish I had gotten the physical book so I could highlight sections.
I follow Seth, and like hearing the author give the reading. It feels more authentic and less rehearsed.
In the current environment of 'serial entrepreneurs' with the commitment of a walnut, paying your dues seems irrelevant and old fashioned - except that it's not. And in this little book, Seth Godin explains why it's still needed. Thank you Seth - you've spurred me on. The dippy part of life is hard - but that's what makes succeeding soooooo much sweeter when you get there. I know this already - but this was good and timely reminder and delivered in a powerful way.
As always Seth Godin knocks it out of the park with this book. This is an invaluable resource that I have listens to multiple times and will continue to listen to over and over.
Sometimes this book seemed wandering and self-contradictory (on my first listen), but that just meant I really had to engage with the material and think hard about what Seth was saying. I came away from this quick listen with two main new ideas: I should always ask myself whether I will make it past the dip if I start something, and that when I do find something I will persevere in, the dip is my friend because it will weed out my less committed competition. I always remember now to do what others won't and I will succeed over them.
Blogger and business book reviewer for Success Reads.
If you're a person or business, have a job, a company, or a relationship and aren't at the top of your field or have the perfect life, I recommend you listen to this book. It's nothing we all don't already know, its just most of us don't know when to quit and when to go for it. Most never even consider the question at all.