St. Pete Smiley
I thoroughly enjoy Seth Godin's books. I enjoy his perspective, his ability to see things in a new light. And I really enjoy the sound of his voice, and his reading performance (unlike a lot of authors who self narrate and are just a distraction. I relish the way he makes me look at my businesses with a new strategic perspective.
If only Seth had given me more specific means of measuring my dip. I still don't know if I am in a dip, a cliff, or a cul-de-sac. I will have to rely, as he admonished, on whether I can be the best in my market at what we do. Perhaps he did give me a measure, and I merely fear what it means to quit what might be the only safety/security I have in my life.
The idea was simple and elegant, and the writer/reader quite humble.
Maybe a bit re-iterated, but even so the book was pretty short.
This book claims to be all about how to overcome the dip, but I feel like listening to this book was like being stuck in a cul-de-sac. It went nowhere. If you like hearing someone come up with a hundred different ways of saying the same thing while actually not saying anything at all, then this book is for you. Otherwise I'd suggest you quit while you're ahead and find a different book.