This was one of my first forays into audible books and it was well worth it! I learned alot and found it enjoyable in the process. Though there are alot of stories, they make the subject matter interesting and help you to realize how some of their ideas can be incorporated into your own professional career. A must read, err, hear book!
If you will never need to present an idea to another human, don't buy this book. Otherwise, however, it is a necessary addition to anyone's library.
Some people have been saying that it was boring, etc. May take on this: it is not the fastest book in the world, but the case studies are very helpfull. It is well worth it. I guess your view on its interesting-ness depends on your taist. I would say buying this book is worth the risk: you might be bored and stop, but if you don't, there is a lot of good ideas!
This book is a "must read" for anyone in business today. Its communication insights are absolutely on target.
Just buy it.
I am a teacher and I found the ideas presented here are very much applicable in the classroom. I encourage other educators to listen to this audiobook to get some insights on how to improve their lesson delivery skills to make abstract concepts understandable and "stickier" to the minds of the young people we are serving.
I look for books with ideas on multiple levels, a good story, and a bit of fun.
Ideas are important to our well being - humans survive on our ability to use ideas. What makes ideas stick thus becomes important knowledge too. That got me to the book - listening to it was an unexpected pleasure. The authors modest, direct style makes for good listening. The basic principles they communicate they also put into practice, and so the book also makes for easy remembering. Essential listening for anyone who needs to communicate ideas, particularly complex ones.
Not only practical, enjoyable and full of examples, but very well structured, perfectly written and amazing to listen to!
I listen to lots of audiobooks and this is definately one of the better ones. It's well written and you can tell that they know what they are talking about. They also have a great distance to their own work which makes it easy to listen to. It gave me a bunch of new insights.
I would strongly recommend it!
Do you want to be heard? Do you want to have a true impact on your audience? Then listen it!
This is quickly becoming one of the most profound books I've ever read. I'm on the second reading. Not only is the "succes" formula extremely helpful in my job as a training content developer, but the concept can be applied to pictures and even behavior. Think about it. You want to make an impact, you make yourself stick by being the message. Even if you don't care about the concepts, read it just for the entertainment value. It's full of sticky stories.