This book can help you think better, think clearly, and be better at making choices. This is an easy read with many illustrations and lots of summarized bullet points that are useful.
A nugget of Thinking Fast and Slow, with a more specific focus, and easier to follow, fewer topic shifts and concept introductions. A solid "Hmmm" on the thought provoking scale.
Very helpful content in the beginning, much of which I was able to implement at work immediately. But I felt the authors extended the book too long with example after example.
This book would be very beneficial to anyone or organization looking for guidance across multiple marketing levels. Made to stick is a keeper and will be referred to.
You are what you feed your mind...so, feed it the good stuff!!!
Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx