long telling of the Subway Jared story that is already known by most
It was really hard to pay attention to. The narrator was ok, it was the content
Most of this audio book could have been told in about 4 chapters
I love this book and couldnt put it down. I found the info. so valuable that I wanted absorb more so I downloaded the audiobook.
The book is rich with insights to make your communication more effective.
I +1 Books.
The concept of the book is great, but... there was missed something. I had really big problem with ending this book. The book is so simple and so boring sometimes. For sure should be shorter.
The idea of this book is terrific, but it was too abstract for my taste. I read the entire thing and then sat down for a minute to see how I could change my small business to make my ideas stick..... nothing. Not one thing. I wish I could get a refund.
This was more of a psychology book on why people like some ideas, but it isn't great for business people who need to learn how to make ideas stick.
it is practical and forces you to think on so many things
on the example on the focus on one and not the mass - a quote by mother Teresa
great reading pace
made me ponder
This my first book by the author, I got the book when it came out but never had the time to read it. I saw it again in audible and said here is another opportunity to delve into the book. Like the title, the author captivates you until you hear
Can you develop a message based in a set of principles that guarantees it will be effective in: people understanding it, people caring for it, people remembering it and people acting according to what you desire? This book provides these set of principles, I've tried and it works beautifully!
“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein
The book is really strong and engaging: some ideas are revolutionary and other ones are putting old things into new perspective.
I am an entrepreneur with an MBA degree. I believe that this is a must read for any business students or entrepreeneurs.
I listen to one to two business related books every month. This is the first time ever that I wrote a book review. I listened three times so far, and everytime, I learned more. The authors used very good examples throughout the book. The reasoning and presentation of the book are so simple and clear, it is an easy read for people of different levels.
I applied the key points and learnings from the book to my daily work of running a small business:
Unlike other business and communication titles, this book brings real information.
The tips in this book are very useful and those tips fall back on case studies and data, which seem to be missing on other titles out there.
Perhaps the only drawback would be the amount of common sense used on the second half of the book. You may have already heard about the ideas proposed.
But don't get me wrong: it doesn't even get to the point of being annoying.
Overall, the book is great!