Chip & Dan Heath give great insight in how to build your message to make your brand sticky. I felt it was easy to understand, flowed intelligently, had great examples to help you craft a similar version for your business, and the narration was not overly dramatic or choppy (as Charles Kahlenberg was in "Switch"). You do have to listen a few times to get all of the ideas, or listen during quiet times with pen and paper at your side. You will find gold. My biggest take-away is to craft my message toward "YOU". Not what I can do for you, but by putting YOU into the picture repeatedly showing YOU the benefits & difference YOU will receive by coming to my company. I now count the number of times I use YOU in my message. :)
Absolutely yes, I have already listened to it twice. There are many valuable insights and examples in the book and I highly recommend it to everyone who wants to improve his communication skills.
It is one of those must-read books for anyone, in the same league with How to win friends and influence people or Getting things done.
There were many great stories and examples, but the one that stuck the most with me was how the journalist teacher showed her students how to find the core of their story.
Your ideas are only as valuable as is their impact on others. Made to stick will teach you how to get your message across so that it will stick in other people's minds.
the use of analogies and stories to make the point was helpful but overall I found the book a little repetitive and uninspiring.
I have not.
I thought the narration was fine. Not particularly engaging or inspiring but quite functional.
People with very limited presentation or story telling skills.
fantastic reader combined with a book that has vivid details that come to life.
there are no particular characters as it is more of an educational book but lost of little stories.
It is educational as opposed to a novel so no particular moments
well worth the read
The answer is yes, but only if to someone who is interested in marketing or learning to persuade others.
I have read or listened to so many business and marketing books that after awhile the concepts get repeated and repacked enough that it is hard to separate what came from where. I find myself thinking about Cialdini's books and various copy writing books by Dan Kenney and others when I listen to this one.
Scene? The story about the ice bath and the kidney thieves stands out most in my mind at this point.
Discover the Magic of making something compellingly memorable.
This was certainly a worthwhile listen and helps the reader (listener) evaluate how they might better communicate a message so that it stays with and persuades their audience.
A must read for everyone - presenters, teachers, students, entrepreneurs, managers, virtually anyone. You will gain a tremendous real world value from this read.
The authors eat their own dog food and the book is full of memorable stories and examples.
It's been a while since I've read a good marketing book ... most other stuff is rehashed material from other popular books (i.e. discussing the SAME examples of google, zappos, flow, etc.).
The authors discussed completely new examples and managed to do this within a usable framework of "stickyness." It's given me lots of ideas on presentation and teaching methods. Bravo! Great narrator as well! (I hate it when the authors read their own book)
Once is not enough to retain all the useful information in this book. I will definitely listen to this again.