Made to stick by Dan and Chip Heath is a must read for everyone professionals as well as stay at home parents. it's clear with easy examples. The narrator is engaging with a good pace.
This is an interesting take on the idea of ideas. It takes you through a logical approach to what makes ideas stick for a reader. I found the thinking interesting and applicable to many areas from business to journalism to teaching. The principles make sense. I found by the end I wanted the actual print book because I wanted to flip back to find things.
Sticky; understood; remembered; actionable. "99.3. % of quoted statistics are made up.." This book is a great read for anyone wanting to improve their communicate whether you're a teen, new graduate, boss, or an entrepreneur
PMP, PMI-ACP, CISSP, CBCP
The authors provide a framework for S.U.C.C.E.S.S in getting attention to your ideas which makes them meaningful and memorable. Great approach for communicating the right change messages the most effective way.