This is quickly becoming one of the most profound books I've ever read. I'm on the second reading. Not only is the "succes" formula extremely helpful in my job as a training content developer, but the concept can be applied to pictures and even behavior. Think about it. You want to make an impact, you make yourself stick by being the message. Even if you don't care about the concepts, read it just for the entertainment value. It's full of sticky stories.
This is a brilliant and insightful book! Clever, funny in spots and full of useful information. I've listened to it twice.
This is the most useful, most readable book about communications I've ever read.
And I've read lots.
As an executive coach, most of what I do is listen. The art in this work is, when I say something, to have it connect with both a client's head and heart in a way that sticks.
The Heath brothers have taught me why I succeed when it works, and why I fail when it doesn't.
Finally, I'm cheap, yet I've given away 2 dozen copies of this book.
Why ideas stick and some marketing works. Well written, well narrated and very applicable to understanding marketing from the point of view of a consumer and a marketer.
Though the narration is a bit dry, "Made to Stick" is as profound as it is practical. The Heath brothers have managed to quantify that hard to pin down "it" that some ideas have that makes them memorable and effective. I will never make a presentation, woo a client, make an argument, or write a report in the same way again. If you want to become a highly effective communicator, this is a must hear book. After listening I bought a hard copy to mark up and to have handy as a ready reminder and reference. Its that good.
This is a boring book that can be summarized in two minutes. In addition the narrators voice is annoying. After falling asleep several times I gave up.
Do not waste your time and money. This book is boring, with very weak evidences to support its ideas, full of innecesary details. It does not even apply the concepts that could have made it more sticky.
So many thoughts so little time.
Everyone should reed this book there are ideas here that can be used matter what you do.
Bleh! The guy reading this is super monotone boring! I made it about 1.5 hrs into the book and gave up. It might be better reading it myself...not too sure cuz it was so boring to listen to I gave up....
Someone with enthusiasm should read the book...