This was a surprisingly great book...I really enjoyed it and got a lot of new ideas from it. Very practical stuff. Liked it so well I listened to Drive by the same authors immediately after.
This is a great book! Well read and well organized. This book contains lots of real life examples of how to make your ideas and proposals make sense to others. I enjoyed listening to it and have been putting the principles to use and I have been seeing great results!
This is a great book, I would have given it 5 stars if the author would have read it. I didn't like the narrator's voice it was distracting, but the information was exceptional! I love the part about proverbs. There were many great insights that I will use in my marketing. If you like Malcomb Gladwell which I do, then you will like these guys. They go deeper into analysis of why marketing sticks and how you can make yours stick better. Great Book, must read.
Dianne in Canada
Really good book, great narrator. This book gave me a lot of ideas for my business. Not a long review but the book is worth listening to.
I enjoyed listening to this audio book and its content.
Though I was expecting a bit more... but then again, it is only my expectations after all. The important is, the audio book was worth the money spent!
I am not going to write more, for the above Publisher's Summary, gives a good idea of the audio book contents.
This is an awesome book/audio! If you have to sell your ideas, get someone to remember you, or just want to be able to evaluate others ideas in a more critical and constructive manner, this book is for you.
This was one of my first forays into audible books and it was well worth it! I learned alot and found it enjoyable in the process. Though there are alot of stories, they make the subject matter interesting and help you to realize how some of their ideas can be incorporated into your own professional career. A must read, err, hear book!
If you will never need to present an idea to another human, don't buy this book. Otherwise, however, it is a necessary addition to anyone's library.
Some people have been saying that it was boring, etc. May take on this: it is not the fastest book in the world, but the case studies are very helpfull. It is well worth it. I guess your view on its interesting-ness depends on your taist. I would say buying this book is worth the risk: you might be bored and stop, but if you don't, there is a lot of good ideas!
This book is a "must read" for anyone in business today. Its communication insights are absolutely on target.
Just buy it.
I am a teacher and I found the ideas presented here are very much applicable in the classroom. I encourage other educators to listen to this audiobook to get some insights on how to improve their lesson delivery skills to make abstract concepts understandable and "stickier" to the minds of the young people we are serving.