fantastic reader combined with a book that has vivid details that come to life.
there are no particular characters as it is more of an educational book but lost of little stories.
It is educational as opposed to a novel so no particular moments
well worth the read
The answer is yes, but only if to someone who is interested in marketing or learning to persuade others.
I have read or listened to so many business and marketing books that after awhile the concepts get repeated and repacked enough that it is hard to separate what came from where. I find myself thinking about Cialdini's books and various copy writing books by Dan Kenney and others when I listen to this one.
Scene? The story about the ice bath and the kidney thieves stands out most in my mind at this point.
Discover the Magic of making something compellingly memorable.
This was certainly a worthwhile listen and helps the reader (listener) evaluate how they might better communicate a message so that it stays with and persuades their audience.
A must read for everyone - presenters, teachers, students, entrepreneurs, managers, virtually anyone. You will gain a tremendous real world value from this read.
The authors eat their own dog food and the book is full of memorable stories and examples.
It's been a while since I've read a good marketing book ... most other stuff is rehashed material from other popular books (i.e. discussing the SAME examples of google, zappos, flow, etc.).
The authors discussed completely new examples and managed to do this within a usable framework of "stickyness." It's given me lots of ideas on presentation and teaching methods. Bravo! Great narrator as well! (I hate it when the authors read their own book)
Once is not enough to retain all the useful information in this book. I will definitely listen to this again.
Real world examples of the authors premise.
My friend's cousin did not get an ear infection from this book and has probably not even listened to it. The authors masterfully explain the idea of how some ideas and rumors stick to our brain and why. They also, obviously, explain why other great ideas don't stick and are wasted. This should be read by everyone but especially marketing, CEO's and anyone in a leadership role.
Internet entrepreneur from the Netherlands.
It is great to listen to this book because they paint pictures with words and use lots of examples. This way the abstract subjects really 'stick'. The only thing is, once the book is finished, you think; Okay, now what? So it could be more action oriented. But over all very happy with it. I ordered the paperback as well to extract more action points. Because when you listen to this book in the car, you get good ideas, but can't write them down.
I can really recommend this book to anyone that wants his or her point to come across and who wants to make it stick. Business owners, managers, preachers, teachers will all benefit tremendously from this book.
Inspiring, Helpful, Real
Not sure. It think there is another book expanding on this that I would listen to.
Yes, it held my interest.
I recommend it and think it was worth listening to. Provided very helpful, practical advice.
Yes. I've already tried.
Provides a great framework furor writing, teaching or leading.
It's use of its own rules