You can't complain on performance, content, ideas or the framework Godin provides. To me it wasn't much news, but it might be that Godin is the originator of the ideas any many other marketing books just repackaged them. If that assumption is false then I would give it a 3,since it's still well presented and entertaining.
Very informative and well-researched. The premise is definitely one that makes sense because in order to compete in business we need to be remarkable and that's what this entire book is about: how to be remarkable.
He believes high risk ventures are the only way to make money maker in the current market, and he is missing a understanding of marketing and service.
Over the last 10 years, the business and cultural experience I've been a part of has been almost impossible to articulate.
Seth much like other great listeners and observers (Malcom Gladwell, for example) of culture, strategy and execution of great products or services has set forth a strong compelling case of what is happening with consumers and the businesses that serve them!
If you want to radically shift your perspective, think of the box and recognize the risky part of business is safe, then let Seth make his case...read the Purple Cow!
Finally, a book in the business/ self help category that doesnt try to force itself into an 8 hour session. So many books in this category have about 2.5 hours of content that the authors try to stretch into an 8 or 9 hour book...resulting in a lot of repetition. I appreciated that this book had a good point, good information and was succinct. I felt it was time well spent.
Yes, it was very in your face and easy to understand about a subject so many try to complicate.
There were several statements made that basically slapped you over the head with the "Oh yeah" moments
He was humorous
I might have if the time were available it was very short and to the point
Marketing genius simplified!