Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
Seth does a great job of explaining how marketing used to work and why you now need to change the way it is done. He gives example after example of how companies fail and succeed. In a world where many jobs are commoditized, being a Purple Cow is almost a necessity.The book has excellent coherence and made complete sense to me.The last third of the book was a little weaker than the first two thirds but overall an excellent book.
Eat that Frog is another book you should read if you like this one.