Finally, a book in the business/ self help category that doesnt try to force itself into an 8 hour session. So many books in this category have about 2.5 hours of content that the authors try to stretch into an 8 or 9 hour book...resulting in a lot of repetition. I appreciated that this book had a good point, good information and was succinct. I felt it was time well spent.
Yes, it was very in your face and easy to understand about a subject so many try to complicate.
There were several statements made that basically slapped you over the head with the "Oh yeah" moments
He was humorous
I might have if the time were available it was very short and to the point
Marketing genius simplified!
This is my first Audible book. It was a surprisingly enjoyable experience. I did not think I'd enjoy listening to a full audio book on this topic but I couldn't tear my self away.
The final closing statements made by Seth at the end of the book. Don't be boring. Safe is risky. Design rules now. Very good is bad.
Seth's description of the concept of remarkability (word?) was very intriguing and thought provoking. The idea of not being good, but being the best, and the importance of being the absolute best in your given pursuit. Simple concept, but so often overlooked.
Very good is bad.
Yes, great insights and ideas for entrepreneurs and business executives.
The Tipping Point because it talks about ideas that so remarkable that the masses take notice.
Great listen. As someone that is starting a business, I really found this book informative and inspiring.
The new prism.
The memory of seeing a purple cow.
Seeing the purple on the pasture with the other brown cows.
No but it was wake up call in the shift to be better.
Excellent book for the go businessman.
Purple Cow is a must listen!! Seth Godin shares with us his unique insight and vibrant vision for personal success. I appreciate the caring,non assuming narrative Seth placed in his book.
Surprisingly, since the release of this book, the landscape appears to show the vast majority of marketers continue to chase shinny objects vs taking the risks required to truly become remarkable.
This book can be a foundation for success. I will choose the remarkable.
This book helps listeners look at social marketing and the importance of having a really great product. It has less explanation of how to market, and a greater focus on the importance of really developing your product.
Godin brings a persuasive argument to why it is important to be remarkable in today's competition. If you were in doubt to why you need to be the purple cow, you need to listen to this book.
I was satisfied with the conclusion, which rounded out the arguments to being a purple cow.
His reading style is very persuasive and easy listening.
You are nothing if you are not remarkable.
The examples noted in the book is quite dated, but the main takeaways from this books is still valid.