This is my first Audible book. It was a surprisingly enjoyable experience. I did not think I'd enjoy listening to a full audio book on this topic but I couldn't tear my self away.
The final closing statements made by Seth at the end of the book. Don't be boring. Safe is risky. Design rules now. Very good is bad.
Seth's description of the concept of remarkability (word?) was very intriguing and thought provoking. The idea of not being good, but being the best, and the importance of being the absolute best in your given pursuit. Simple concept, but so often overlooked.
Very good is bad.
Yes, great insights and ideas for entrepreneurs and business executives.
The Tipping Point because it talks about ideas that so remarkable that the masses take notice.
Great listen. As someone that is starting a business, I really found this book informative and inspiring.
The new prism.
The memory of seeing a purple cow.
Seeing the purple on the pasture with the other brown cows.
No but it was wake up call in the shift to be better.
Excellent book for the go businessman.
Purple Cow is a must listen!! Seth Godin shares with us his unique insight and vibrant vision for personal success. I appreciate the caring,non assuming narrative Seth placed in his book.
Surprisingly, since the release of this book, the landscape appears to show the vast majority of marketers continue to chase shinny objects vs taking the risks required to truly become remarkable.
This book can be a foundation for success. I will choose the remarkable.
This book helps listeners look at social marketing and the importance of having a really great product. It has less explanation of how to market, and a greater focus on the importance of really developing your product.
Godin brings a persuasive argument to why it is important to be remarkable in today's competition. If you were in doubt to why you need to be the purple cow, you need to listen to this book.
I was satisfied with the conclusion, which rounded out the arguments to being a purple cow.
His reading style is very persuasive and easy listening.
You are nothing if you are not remarkable.
The examples noted in the book is quite dated, but the main takeaways from this books is still valid.
Long time to get to the point . Go point and only one point made . worth a read
business books don't make good movies
It was good. It had a single, powerful message that is important for business and marketing.
I love Seth Godin, but he used the word "huge" way too much & he says it like Donald Trump, pronouncing it "yuge" which drove me a little nuts after the 25th time.
It's always great to hear the author read the book.
This was my first book Godin book. Gets you thinking outside the margins. Great insights for a business I am pretty close to starting. If you are a worker bee and not an entrepreneur this will help you look for an industry where you are not fighting the low end of the market- building something a little cheaper and delivering minimum quality crap. Following the low risk option IS the most riskiest avenue.