Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!
Recently changed my major to marketing and Seth really gave me a better perspective as to what DOES work and what DOESN'T work in today's marketing world. Definitely worth the listen!
Seth Godin's Purple Cow is brimming with gems of knowledge and insight. Vastly encouraging for those on their journey on becoming remarkable in a sea of ordinary. Cannot wait to read again.
I liked the point Seth made about not only attempting to create products and services based on the behaviour of the majority. Challenging conventional ways of doing things and market to a "manufactured" way of doing a specific thing might unlock hidden potential in a seemingly dead end market.
I would, but more for the content than for the narration. It's not terribly impressive, but does what it needs to do.
Not particularly, but it's short enough to get through in one sitting.
The premise of this book is to be remarkable, yet this was one of the most boring books I've ever "read." Perhaps it was the narrator? But really, the content was pretty drab, which was surprising for a Seth Godin book.
Very easy listen. The idea gets a little bit redundant, but his examples of all the companies that have thought outside of the box, and many of those who have never bothered, are unsurpassed. This made me think hard about what we do as business, but I don't really have any ideas yet about how to be remarkable. But this is an inspirational start.