The book is really just based on one idea. The idea is explained thoroughly with case studies. The message delivered through this book is super important for the success of marketing in any business.
This book will teach you everything you need to know about how to create or change a product to maximize profits and stand out from the crowd. Highly reccomend.
Great ideas for creating a unique successful company. Would highly recommended to new business owners , existing owners that are struggling and businesses that are triumphing at this time.
I became a big fan of Seth Godin, and Purple Cow is his third book that I read. The idea about being remarkable is still updated, and it's very good to see the evolution of some companies that was used for examples. Keep writing, Seth!