I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
Long time to get to the point . Go point and only one point made . worth a read
business books don't make good movies
It was good. It had a single, powerful message that is important for business and marketing.
I love Seth Godin, but he used the word "huge" way too much & he says it like Donald Trump, pronouncing it "yuge" which drove me a little nuts after the 25th time.
It's always great to hear the author read the book.
This was my first book Godin book. Gets you thinking outside the margins. Great insights for a business I am pretty close to starting. If you are a worker bee and not an entrepreneur this will help you look for an industry where you are not fighting the low end of the market- building something a little cheaper and delivering minimum quality crap. Following the low risk option IS the most riskiest avenue.
I felt the concepts in this book were too rudimentary. It may be valuable for a beginner Internet marketer.
To the point with valuable info.
While this isn't a true story type book, the content was good. The ideas and 90% of the content is timely.
I have not listened to any other books by Godin.
Re-thinking how we market ourselves.
Worth every cent and more..... I hope my competitors neglect to read it. It remains relevant and will continue to be so.
Seth has a great way of bringing us back to creating something great rather than doing a great job of marketing something ordinary.
Seth Godin talks like. He randomly places PERIODS. And emphasis, In words, where they don't belong. This book, talks about creating a PRODUCT. That you can MARKET, to anyone.
Isn't it hard to read sentences written like that? It's almost as hard to listen. The info is good but I am SO DISTRACTED by his weird enunciation that it's really hard to follow.
Guess I'll have to try a paper copy!