Seth does a great job of explaining how marketing used to work and why you now need to change the way it is done. He gives example after example of how companies fail and succeed. In a world where many jobs are commoditized, being a Purple Cow is almost a necessity.The book has excellent coherence and made complete sense to me.The last third of the book was a little weaker than the first two thirds but overall an excellent book.
Eat that Frog is another book you should read if you like this one.
The book is really just based on one idea. The idea is explained thoroughly with case studies. The message delivered through this book is super important for the success of marketing in any business.
This book will teach you everything you need to know about how to create or change a product to maximize profits and stand out from the crowd. Highly reccomend.