Very easy listen. The idea gets a little bit redundant, but his examples of all the companies that have thought outside of the box, and many of those who have never bothered, are unsurpassed. This made me think hard about what we do as business, but I don't really have any ideas yet about how to be remarkable. But this is an inspirational start.
Blogger and business book reviewer for Success Reads.
I'm never disappointed with a Seth Goden book. He must have given a hundred ways to be remarkable but never let it get boring.
Actionable, unique, useful for anyone in business. Cannot wait to try these ideas on my own business.
You can't complain on performance, content, ideas or the framework Godin provides. To me it wasn't much news, but it might be that Godin is the originator of the ideas any many other marketing books just repackaged them. If that assumption is false then I would give it a 3,since it's still well presented and entertaining.
Very informative and well-researched. The premise is definitely one that makes sense because in order to compete in business we need to be remarkable and that's what this entire book is about: how to be remarkable.
He believes high risk ventures are the only way to make money maker in the current market, and he is missing a understanding of marketing and service.
Over the last 10 years, the business and cultural experience I've been a part of has been almost impossible to articulate.
Seth much like other great listeners and observers (Malcom Gladwell, for example) of culture, strategy and execution of great products or services has set forth a strong compelling case of what is happening with consumers and the businesses that serve them!
If you want to radically shift your perspective, think of the box and recognize the risky part of business is safe, then let Seth make his case...read the Purple Cow!