Great book . I am a Seth Godin fan. So I always enjoy his writings. Great job as usual.
We are actually using The Purple Cow in our staff meetings at my church to be a more remarkable church for the people in our community.
I like the easy flow and great ideas, while I'm self- employed I can modify the suggestions for my company.
I will send a copy to my son who is an undergraduate business student. I will also share with my team, relatives and friends. Great insights.
An interesting approach, even if a little too vague in certain areas. I wish it had been longer with more real world examples of what has worked, and less repetition of the ideology.
Random information, and broad generalizations.
Its needs teeth. Real substance.
the reading itself was fine.
I wont bother with any of Seth's other books.
Ok, before you buy this book, please understand the following.
While Godin's "Purple Cow" sentiment is still relevant today, this book is not modern by any stretch, there's a section in the book when he refers to his Apple "Powerbook". Enough said on that topic.
The book isn't groundbreaking or unique enough to stand the test of time. While the content is still somewhat useful to entrepreneurs, there is a huge amount of self-explanatory information included. You'll find yourself wading through useless (painfully dated) waffle to find a sentence or two that is valuable.
I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart
Read this book many years ago.. The principles still hold true to this day.. Some of the stories are a little dated but the message still holds true to all entrepreneurs and those looking to put their company over the top
Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!