Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.
Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.
Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.
Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.
This is a rather fluffy overview of several more substantive books (Geoff Moore's Crossing the Chasm and Malcolm Gladwell's Tipping Point) that uses cutesy names (ideavirus and purple cows) to describe phenomena that are already well documented in well researched and supported books. When the books does try to move into original areas the concepts tend to be very general and at times even wrong if you are familiar with the research.
I was looking for more original thinking and advice on practical ways to apply the concepts discussed in the books.
Gladwell's new book.
The actual reading of the book was fine.
Remove the cutesy names for things and add some substance. Turn this book into one chapter of a more substantive book.
This book is as very easy listen and will give you a basic introduction to the concepts covered. If you don't have time to read the more substantive books, this one isn't a terrible overview.
The idea was great be the purple cow. I got that in the first 5 min. Then I had to listen to the rest of the book repeat the same thing over and over. At least the last 5 min were good too.
Bought this based on other authors' enthusiastic cult-like endorsement of this book. I finally broke down and bought it despite it's high price relative to length. I'm disappointed--no clue why others prothesize it so much. It's all common sense. The message is "be remarkable--not common--because remarkable is what sells" (duh). He explains how this works: "Early adopters get excited about remarkable products and 'sneeze' it at others, thus 'infecting' them with enthusiasm, which snowballs into more sales" (disgusting analogy... another 'duh' axiom).
Kind of. I do like this genre, but I seem to be in the minority in that I'm not impressed with this author's work based on the two audiobooks of his I've listened to. I'll be more careful to read negative reviews before popping on books in this genre in the future.
Does not apply.
Disappointment for reasons already explained. Also, puzzled as to why others think this stuff is so profound.
i Love this book it's practical and the message ofcourse is timeless. the book has been around for a while now but I still think this one of the best reads. it tells you exactly how your approach to the market should be and it gives you usefull guidelines to apply immediately. i'm a rookie still in marketing, but as many will tell you this is a must read. this also was my 1st book of Seth, I will be studying other work he has done. there is hardly a reason not to read or listen to this book!