This book was a poorly written version of 59 seconds. Every item they discuss was based on that book, they add in an attempt at "clever" comments that fail every time. If you want the exact same information only presented better and with the actual experimenters names and better explanations I suggest Richard Wiseman's 59 seconds.
I enjoyed this book and came away with some things to think about for how a company needs to market itself.
I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
Having read, "Influence", my expectations were high, and I was not disappointed. Tons of useful information, very well written, and a great book.
This is a really interesting book no matter what your profession that looks at what elicits the desired response from people. It was very well presented, even as the authors were slicing and dicing percentage responses.
A capturing read that focuses on facts and the outcomes of scientific studies in regards to how people subcutaneously react to words, images, group vs. individual dynamics, etc. Differences in cultures, real world examples with other companies or governments, and small recommendations to common practices were appreciated to help exemplify the facts. Being persuasive in a leadership context, without the direct managerial role coming into play, is an important characteristic for day to day life. Recommended