very good, however if your looking to read/listen to only one book on the subject I would highly recommend "influence science and practice" which is a more detailed version of this book.
I love this type of information. I suppose I would've enjoyed a few more examples and deeper explanation. However the short into the point examples and exclamation provided were very beneficial.￼
I like that it was short and to the point. At the same time I may have disliked that it was so short and to the point.
not at all. Just a book of what felt like bulletpoints.
I am in marketing and got multiple tags and phrasings that I can use to influence clients to see how my services will work better for them than my competition!
Don't let this simple title lead you to think this book has basic information. This book has great information as well as scientific data to back up its claims. It cites easy to understand examples so you can better understand the content.
The presentation was great as well. I liked how the headings and chapters were read by another person. This made it easy to differentiate the topics.