I liked the information presented in this book.
Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
Expecting this book to be on the continuum of Cialdini's Influence, this rather turned out to be a sales tactics book, which some salesperson can (and already does) apply to their daily work. This book covers more about influential tactics that are effective for transaction-based situation, rather than long-term relationship.
For those who were looking for ways to be more persuasive in their daily negotiation, this book is not for you.
I found this book to be a great companion book to Influence: Science and Practice
by Robert Cialdini. Unfortunately, Audible does not have that book available, so you’ll have to read it :)
I would say that this book is more of a “practical handbook” where as Influence: Science and Practice is more of the in depth theory and practice of influence. You will get the most out of this book if you are familiar with Cialdini’s Six Principles of Influence: reciprocation, consistency, social proof, liking, authority and scarcity.
Regardless if you have read Cialdini’s other book(s), you will find this book to be practical in everyday use of influence.
it was tough to listen to. both the narrator and content were difficult to digest
i got this book because i've seen robert cialdini speak live and he was amazing. wasn't able to get through this book entirely
Yes, anyone interested in understanding the way humans work, and how to influence others.
I liked the tips on preventing being unduly influenced. Cool research shared as well.
Ask a small favor before a big one
I'll probably read it again to refresh the insights
I loved all the different and fascinating studies on how people are influenced.
Each story (study) was so interesting.
I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.
It was a fun and interesting listen. :-)
If you're a fan of the genre, there's little new information to be had. The authors seemed to be stretching to reach 50 ways, where it might have been better to shed the fluff and focus on fewer, high value topics.
Possibly, but I wouldn't seek them out.
Right for the job
Little niches can escape your day to day thought process, listening to YES! Again can awaken those slumbering ideas.
The Science of Persuasion is incredibly important in marketing in todays fast paced lifestyle of Social Media, where the effective attention span has been dauntingly reduced to about 7 Seconds. Having the ability to communicate effectively is becoming a lost art, in itself.Today's world of Twitter and Facebook has made life so full of immediate gratification , that we are losing the intimacy of communication and gracefulI conversations. Todays maketplace is me, me, me, now, now, now and how come its not done yet. So to wrap things up Presuasion is becoming precisely finite ...
The information presented is backed by years of systematic analysis, narrowing down the most effective and efficient means.
The 7 Second effect!
A necessary listen (read) for todays imarketing, a must for the professional library..DW
This book was a poorly written version of 59 seconds. Every item they discuss was based on that book, they add in an attempt at "clever" comments that fail every time. If you want the exact same information only presented better and with the actual experimenters names and better explanations I suggest Richard Wiseman's 59 seconds.