I liked the information presented in this book.
Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
No, it was somewhat interesting but in the end reading a book will never make you more persuasive, only practice can make you more persuasive. The authors give the facts, but fail to delve very far below the surface as to what is going on. Also, the jokes are as lame as they come.
I don't know, but the book reads like a college paper that goes on way too long where it should be short and way too short where some additional explanation would be nice. Also, the political correctness of the this book oozes out through the seams here and there; not so much by what is said but by what is not said.
Too happy, too upbeat, not real or just annoying; it's the kind of thing you try to forget.
My main take away is social proof or what I have termed Group Guidance which I think better describes what is going on when people make decisions based on what a group is doing or not doing. The book never gets into why this works on some and not others though, although it's pretty obvious that not considering oneself a part of the subject group would be one reason.
I wrote too much already, starting to feel like I could have written this book, which I probably could have. That's not a compliment.
Expecting this book to be on the continuum of Cialdini's Influence, this rather turned out to be a sales tactics book, which some salesperson can (and already does) apply to their daily work. This book covers more about influential tactics that are effective for transaction-based situation, rather than long-term relationship.
For those who were looking for ways to be more persuasive in their daily negotiation, this book is not for you.
I found this book to be a great companion book to Influence: Science and Practice
by Robert Cialdini. Unfortunately, Audible does not have that book available, so you’ll have to read it :)
I would say that this book is more of a “practical handbook” where as Influence: Science and Practice is more of the in depth theory and practice of influence. You will get the most out of this book if you are familiar with Cialdini’s Six Principles of Influence: reciprocation, consistency, social proof, liking, authority and scarcity.
Regardless if you have read Cialdini’s other book(s), you will find this book to be practical in everyday use of influence.
it was tough to listen to. both the narrator and content were difficult to digest
i got this book because i've seen robert cialdini speak live and he was amazing. wasn't able to get through this book entirely
Yes, anyone interested in understanding the way humans work, and how to influence others.
I liked the tips on preventing being unduly influenced. Cool research shared as well.
Ask a small favor before a big one
I'll probably read it again to refresh the insights
I loved all the different and fascinating studies on how people are influenced.
Each story (study) was so interesting.
I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.
It was a fun and interesting listen. :-)
If you're a fan of the genre, there's little new information to be had. The authors seemed to be stretching to reach 50 ways, where it might have been better to shed the fluff and focus on fewer, high value topics.
Possibly, but I wouldn't seek them out.
Right for the job
Little niches can escape your day to day thought process, listening to YES! Again can awaken those slumbering ideas.
The Science of Persuasion is incredibly important in marketing in todays fast paced lifestyle of Social Media, where the effective attention span has been dauntingly reduced to about 7 Seconds. Having the ability to communicate effectively is becoming a lost art, in itself.Today's world of Twitter and Facebook has made life so full of immediate gratification , that we are losing the intimacy of communication and gracefulI conversations. Todays maketplace is me, me, me, now, now, now and how come its not done yet. So to wrap things up Presuasion is becoming precisely finite ...
The information presented is backed by years of systematic analysis, narrowing down the most effective and efficient means.
The 7 Second effect!
A necessary listen (read) for todays imarketing, a must for the professional library..DW