The book presents well researched behavioral responses. It is concise and a minimum of fluff - so I found it useful and interesting.
Say something about yourself!
I would recommend this for anyone with their own biz, or in any sort of marketing position. Its good common sense with a modern bend and all really useful info. I listened to it three times, making notes the third time to apply to my own biz. Recommend.
I really enjoyed Yes the first time I read it while on a long drive. The points are interesting, well backed up by studies and research.
I find myself putting this track on at night when I'm ready to drift off to sleep. It's interesting enough to listen to more than once, but unlike a novel I don't need to worry about falling asleep and missing the story line!
The tips are great, I make use of them to good effect in real life situations.
The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).
I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.
This book is concise and to the point. Not only are the suggestions backed up with scientific evidence, but they are also actionable in a variety of different circumstances. Although some of the examples toward the end of the book were less about persuasion and less applicable to my particular situation as a small, local, service-based business owner, this is the best marketing book I've ever read. It made me feel energized and inspired to try the simple strategies rather than overwhelmed and demoralized by complex theory that may or may not work and requires a lot of time and effort to see results. Head and shoulders above "Guerrilla Marketing."
An Avid Reader of Mystery, Zombies, History, Science and good stories. I live in Miami, FL and love every minute of it!
Some common sense to 'how did I never think of that' I share this with all my friends!
book had many interesting ways to be persuasive, some things you would think go against it, however, once you thought about it, it made sense and was backed up by research and case studies. overall very good book.
I really enjoyed listening to this book. It was relevant and full of information that I think will help me in my business. What I didn't expect was that my 14 year old son and 12 year old daughter would also enjoy listening to this book. But then there is a lot of practical information in this book that can be applied to many situations.