Great book about search in general and google in particular. The book also goes through yahoo, ask, and several other search engines in such a way that gives the reader the appropriate background to understand how Google came about and why it was so revolutionary. The author does a nice job of explaining several technical issues (e.g. Google's page rank algorithm) in such a way that non-technical people can understand.
If you had to pick one book to read to understand the basis for the modern interenet, I think this would be a good choice. I'm in the process of writing the business plan for my company prior to our beta launch and reading/listening to this book caused me to see our product in somewhat of a different light. Translation: it's a powerful and thought provoking book that moves well.
The intro is a little bit slow, but once you get through that part, the rest moves along at rapid pace. I was also impressed that this book told several stories that I'd not heard mentioned in other books. Often times, authors of popular topics or companies will all tell the same legendary tales of the companies greatness. There is some overlap between this book and The Google Story, but this book has its own unique examples that similarly paint the picture of Google's rise to power.
Perhaps it's because I'm an IT guy, but I found this story fascinating, especially since I field questions on Google with regularity. As much a Google User Guide as a history of the most successful search engine of our time, the true remarkability of this story is that it just happened. As you listen, you'll find yourself thinking, "What was I doing with my time while Brin and Page were changing the world?" And if you're like me, you'll say, "Apparently nothing of consequence." Then you'll chastise yourself for your lack of vision. But it's all in good fun, and Battelle does an amazing job at peeling back the layers of two young geniuses who are intensely private in their pursuit of excellence. All-in-all, an excellent study of the Internet at its adolescence. Highly recommended. Especially for IT people.
Say something about yourself!
I have listed to both this title and "The Google Story". Both are good, but this one is better. I would recommend listing to this one first and the other second.
I thought this was just another book on Google. It has the Google story of course but much more. Very well written (and read) book about search engines, with the emphasis on how they affect business and our way of life. Also introduces the key technical concepts but you don't need to know about IT to read this book. The Google stuff was also great because the writer tells the positives and the negatives in a way that sounds quite objective.
I've been involved in the internet industry since 1994 - this book accurately captures the short history of online search in a way that brought back memories of the last 12 years. It helped me understand the developments and the breakneck pace at which the internet was and is moving. But more important than the history of search that this book describes is the author's insights into the FUTURE of search. It's quite compelling and will make you realize how we truly have only scratched the surface of how the internet will change our lives.
This book gives a good overview of the history of search, seen from many sides. When i later listened to "the google story", which is much more biased to google, it was very good to have a much broader knowledge about what actually happened. the writer obviously is a real insider, who knows or has met many of the players in the field.
It also talks about the future of search, with for instance mobilephones.
While not a throughout history of any company, it is great as an overview.
The narrator, who is also the author of the book, has a very comfortable voice to listen to.
Only problem about the book? Too short!
I loved this book. The author does an excellent job of describing the inherent problems with search technology, and describes in just enough detail the history behind search development. If you enjoy learning what is behind the stuff you use every day, you will enjoy this book. I have found myself discussing this book with many friends over the past few weeks.
If you use the internet at all (and if you are using audible, I'd say that's a safe bet), you will love The Search.
This book is not about Google eventhough the search action is synonymous with Google which truely is a "cultural revolution". The book's concept of "Data of Intent" is really the crux of this digital revolution. I highly recommend this book since it shows the future of this revolution and clearly demonstate its exploding consequences if we cannot fully manage it. I really enjoy it as it brings to my attention the consequence of the post internet bubble and that there is something powerful left standing after the fall out.
I loved this audiobook, very well structured, clearly put, terribly interesting to all those who have an interest in technology - "search" is everywhere and it's fascinating to know its background and ways of development.