This book offers much insight on personal, some business, interpersonal and psychological tendencies and habits. Understanding the cases studies and practices we unknowingly suffer from will of benefit to us.
How fools we are we think we are on driver seat while our mind always deciving us
This book should be required reading for everyone!
Important, enlightening & meaningful in understanding ourselves & the world around us.
Thank you, Dan!
A Great Listen
There was no fluff, straight the point.
Each chapter had a new topic that was easy to follow and understand.
This book will get you to learn not to trust your judgement so blindly. Deepening our understanding of how we tend to make decisions is a tortuous route to self confidence... Eventually it helps to know why things don't come out the way we expected... In any case, this is a well written book with heavy and dense content, the result of serious and extende research, made light by the way it is written and read.
If you would have asked me if I do irrational things prior to reading this book, I would have said no. Now I'd say yes, some things, but you do too. This book presents many rationally structured studies about human behavior and their results. It's nice that it has many little parts, all of which would be interesting on their own.
I expected more from such a celebrated author. This is a "101" level marketing book. Ariely makes some spectacular leaps of assumption that can be nothing more than his personal biases. Certainly economic perceptions can be manipulated, but that does not mean that the core principles of economics are false.
Ariely does present material well and more eloquently than most.
Disappointed that the material was rudimentary.
If you are a marketing newbie or looking for a "refresher" book, this is a good book. If you have spent more than a few years in the field and are current, I would not recommend it.
My biggest problem with this book is the fact that Ariely keeps saying interesting things about people's irrationality and this somehow invalidates economics 101. I'm a student of economics and this just isn't true. I can almost hear a hesitancy in his voice to suggest that what he found has vast implications for economics, as if a part of him knows it isn't true.
Aside from the economics, the book is pretty good. I really want to give it 1 star to be vain and vindictive in a small and meaningless way but I will rise above that and give it what I feel it deserves based on the material presented and ignore what Ariely says about economics.
This book was very interesting. I found that it illuminated some things that I'd already had a feeling about, but in a scientific way. If you enjoy research articles with stories behind the research attached, you'll enjoy this book. I honestly felt like I was smarter after reading it. It also helped illuminate some of my own irrational behaviors.