I love books! Audiobooks take stories to the next level. I'm obsessed with Audible and will try to rate all of my books. Happy Listening! ;)
I recommend this book to everyone. You learn so much about how many of our desicions are actually irrational and how marketing manipulated us so much. This book is full of studies about what influences the desicions we make and it's so interesting. Once you finish listening to this book you will think twice before buying something you feel you desperately need. You'll learn how your brain thinks that something that is expensive is better that something that is cheap. I believe that listening to this book has made me a more responsible consumer an will make save money because now I know that my mind may be playing some tricks on me. Highly recommend this book!
Fascinating information about human behavior -- and how it consistently is "irrational" -- is presented in an easy-to-digest, easy-to-understand manner. The writing is excellent, and the terrific narrator's jaunty accent and manner of speaking enhance it even further. I found parts of it especially interesting to consider from the perspective of someone who markets products, as there is great food for thought about selling/marketing tactics.
I could only hope everyone would read this book. Perfectly narated and so full of information. I was really spellbound and will most likley have to listen to it again. Thank you Proffessor!
The book is really funny, insightful and made me think a lot about why I do things I do. Though I found it a great intro to behavioral economics, it's worth reading for entertainment value alone. The narration is top rate and the pace is great.
I didn't agree with most of the recommendations he makes based on the results of his studies, but the studies in themselves are very educational and he leaves plenty of room to draw your own conclusions. I was also disappointed by chapter 5 which is clearly sensationalism and I found embarrassing to listen to. If you've got kids in the car, you'll definitely want to skip that chapter. Other than those minor qualms, it's a great book.
I like to think of myself as a rational person and consumer who makes informed decisions. This book highlighted to me how easily I am swayed by factors I was not even aware of. I've found ways to incorporate the information in this book into both my life and my business. I enjoyed the book and recommend it.
Don't know what I want to be when I grow up. Trip's cool though. Use Audible to make gym-training sane... And rip my imagination.
There's correlation and there's causation. Not sure that Ariely adequately grasps the distinction or even the direction of what causation might be connected to the correlations he discovers.
REGARDLESS - this guy's mind is fun. His ideas startle the way a corn kernel's pop does even when you're watching the pot. There's a lot more work to do in his field before we can consider that the package entirely overcomes the value to consumers of whatever's inside.He argues, I think that things other than prince cause us to scurry up or down the demand curve. But economist have always said that the position of the curve... its place in space is determined by things other than price... Consumer tastes among them. By confusing demand with quantity demanded Ariely makes a rather basic mistake... yet he is contributing to our knowledge of shifting shapes and positions of snaky curves.
Which is why I'm glad I listened and look forward to listening to more... and questioning Dr. Ariely's intriguing conclusions.
Hey... how often do we get to enjoy good questions, huh?
Very enjoyable pop psychology, with special interest to anybody who sets the price of good or services. Narrator is enjoyable to listen to and the studies performed were very intriguing. Would buy again.
The book seemed very fresh and made me aware of several irrational behaviour personal and generic level.Nice read.Authors voice is decent but gets little boring towards the end
This book fizzled towards the end. The first half was interesting, and the latter half discussed concepts from the first half.