This is a great audio book. It explains a lot of human's irrational behaviour. The reading is great. It is humorous and enlightening and offers some great conversation starters eg the power of "Free". Buying this audio book was a great rational and irrational decision. Definitely worth a credit.
I could only hope everyone would read this book. Perfectly narated and so full of information. I was really spellbound and will most likley have to listen to it again. Thank you Proffessor!
Informative, challenging, and entertaining. Ariely brings to the fore ideas that we might have been vaguely aware of on some subliminal level, but never articulated with such clarity, if at all.
Other ideas are challenging, maybe even counterintuitive, but they will always get you to think.
The book is delightfully read by Simon Jones, whose British accent brings a droll humor to Ariely's words.
I was surprised to discover that most of the arguments made by the author were obvious (or at least had occurred to me) prior to reading the book. Still I learned a thing or to but thought the arguments were much too drawn out and I found myself advancing through the book
This is an entertaining read! Made me think to how apply this knowledge to business and other things. Maybe that would be my only comment really, cut out a couple of experiments and focus more of how we can apply this knowledge. Dan Ariely is even more brilliant as a public speaker, check him out online!
On the whole, his research methods are seriously flawed and his results to conclusions leaps are often gigantic. Still, he manages to come to some very good observations that do need more consideration than we often give them. The hubris behind his recommendations is really uncalled for, though.
What a wonderful book! I was amazed by the depth of research and the, sometimes amazing, discoveries. For years I've wondered why we often behave in ways that make no logical sense. Predictably Irrational addresses those behaviors, their triggers, how they become habits, and how they change. I heartily recommend this book.
-- Bryan Entzminger
This book runs a somewhat in the theme of theories in which Black Swans and 'outliers'may actually be explicable or rationalizable. Ariely does a great job of explaining why he personally became interested in studying and questioning events and the results of his work. It's a very interesting book.
Great book. Written in very clear language.
Example(paraphrased by me):
In the 80s, the Coke vs Pepsi battle.
Pepsi said it was preferred in BLIND taste tests.
Coke said it was preferred in taste tests.
Niether were fudging the results.
The amazing result is that in BLIND taste tests people preferred Pepsi.
When people SAW THE CANS as the sodas were being poured, they preferred Coke.
Again, well design taste tests in both cases. Since people were not influenced by the testers or the test, it was the Coke Brand that made people prefer the Coke.
The book is full of these crazy, "Wow, I can't believe that's how our brain works" scenarios.
USMC journalist, turned Embassy FSO, now USAF Web Chief
I made the mistake of reading Predictably Irrational at the same time as I was reading Blink. This is a problem because although both books are great, they advance virtual opposite concepts and both have solid research and sociological/statistical evidence to support their conclusions.
I often make Blink decisions – like the man I married, but then sometimes I spend extensive time researching. According to Blink, that extensive research may result in the wrong decision, but according to predictably irrational, people often compare apples with apples, or so we think and come out with a conclusion that isn’t logical.
For example, we purchased 3 properties – 2 rentals and one residence. They are each in a distinct economic sector of the US. One of the rentals was the price of a car, the other, a small down home, and the third in a major metropolitan region. In each case, we pretty much matched the median price for that economic region, based on research about the local housing market, crime trends, flood zones, etc. However predictably irrational says that people tend to pay the same amount for each home regardless of what geographic region it is in and what the local market forces are. So, apparently, we dodged the bullet there, by doing extensive research.
However, Malcolm contends that people need to listen to their gut and feel a decision. I don’t know that he would argue that this is the only way to make a decision, so much as that we shouldn’t let extensive research and scientific study overwhelm or silence our own intuitive sense of what we know.
So, the challenge becomes how to blend the two remarkable and contradictory books into a guideline for effective decision making. Regardless of where you come out, I do recommend reading them both in a relatively short time frame, so you can compare the concepts side by side. Fascinating and intriguing ideas in both, doubly so when read together.