I love books! Audiobooks take stories to the next level. I'm obsessed with Audible and will try to rate all of my books. Happy Listening! ;)
I recommend this book to everyone. You learn so much about how many of our desicions are actually irrational and how marketing manipulated us so much. This book is full of studies about what influences the desicions we make and it's so interesting. Once you finish listening to this book you will think twice before buying something you feel you desperately need. You'll learn how your brain thinks that something that is expensive is better that something that is cheap. I believe that listening to this book has made me a more responsible consumer an will make save money because now I know that my mind may be playing some tricks on me. Highly recommend this book!
I could only hope everyone would read this book. Perfectly narated and so full of information. I was really spellbound and will most likley have to listen to it again. Thank you Proffessor!
Fascinating information about human behavior -- and how it consistently is "irrational" -- is presented in an easy-to-digest, easy-to-understand manner. The writing is excellent, and the terrific narrator's jaunty accent and manner of speaking enhance it even further. I found parts of it especially interesting to consider from the perspective of someone who markets products, as there is great food for thought about selling/marketing tactics.
I like to think of myself as a rational person and consumer who makes informed decisions. This book highlighted to me how easily I am swayed by factors I was not even aware of. I've found ways to incorporate the information in this book into both my life and my business. I enjoyed the book and recommend it.
Very enjoyable pop psychology, with special interest to anybody who sets the price of good or services. Narrator is enjoyable to listen to and the studies performed were very intriguing. Would buy again.
The book seemed very fresh and made me aware of several irrational behaviour personal and generic level.Nice read.Authors voice is decent but gets little boring towards the end
This book fizzled towards the end. The first half was interesting, and the latter half discussed concepts from the first half.
A commercial phobic's nightmare. We think we know what we want, and don't appreciate being hustled. Unfortunately we are very limited by our perceptions, and our willingness and ability to quantify. One man's rational choice, is the end result of the limits of his rationality, and the skill of the hustler.
Fascinating listening. Each example started slowly drawing you into the scenario. This was followed by the quirk in behavior. The principle then is extrapolated to more pertinent issues. Just as the chapter is about to get tedious it stops. The anecdotes are easy to recall and relate to everyday habits I subsequently picked it for book group.