I'm so glad I listened to this. I learned a lot from it. However, a lot of their experiments were conducted in small groups with minimal control groups so I'm not too sure how accurate the numbers are.
This book offers much insight on personal, some business, interpersonal and psychological tendencies and habits. Understanding the cases studies and practices we unknowingly suffer from will of benefit to us.
How fools we are we think we are on driver seat while our mind always deciving us
This book should be required reading for everyone!
Important, enlightening & meaningful in understanding ourselves & the world around us.
Thank you, Dan!
A Great Listen
There was no fluff, straight the point.
Each chapter had a new topic that was easy to follow and understand.
This book will get you to learn not to trust your judgement so blindly. Deepening our understanding of how we tend to make decisions is a tortuous route to self confidence... Eventually it helps to know why things don't come out the way we expected... In any case, this is a well written book with heavy and dense content, the result of serious and extende research, made light by the way it is written and read.
If you would have asked me if I do irrational things prior to reading this book, I would have said no. Now I'd say yes, some things, but you do too. This book presents many rationally structured studies about human behavior and their results. It's nice that it has many little parts, all of which would be interesting on their own.
I expected more from such a celebrated author. This is a "101" level marketing book. Ariely makes some spectacular leaps of assumption that can be nothing more than his personal biases. Certainly economic perceptions can be manipulated, but that does not mean that the core principles of economics are false.
Ariely does present material well and more eloquently than most.
Disappointed that the material was rudimentary.
If you are a marketing newbie or looking for a "refresher" book, this is a good book. If you have spent more than a few years in the field and are current, I would not recommend it.