You will learn more about yourself, your family... even about your wife in this easy to read, great to enjoy and science to apply book. As soon as you get into the audiobook you will get hook to it...
Predictably Irrational provides us a stack full of tips for living in a western consumer society. Though I get a little irritated by Dan Ariely pushing some overtly political perspectives, most of this book provides real insights into our behaviour in the commercial world. His descriptions on how advertising and sales techniques try to push us to buy, and how the economic theory of supply and demand doesn't actually work, provided me with real benefit.
His research is very interesting and the conclusions are useful but the book is needlessly long (even at 7 hours).
I'd prefer an abridged version, if there was one.
Very interesting subject and well presented - could have been a little quicker to get to the point but I managed to get to the end.
Very good reading!