The way in which we go about our business might look like random set of events, little do we know that there are machines out there that are watching our moves, poking and prodding to see which way we turn, what we buy, why we don't etc....
The author uses examples to make recommendations on how we might put some structure into our chaotic lives to ensure that we think before we do. There are several examples that are used in books such as the Black Swan & Freakonomics which one might take to mean that the book is simply repeating points already made by others.
I learned a bit about our nature and habits when it comes to making decisions and quite enjoyed most of the book. However, I found it needlessly repetitive in the description of multiple experiments. If I were to read the book, I would expect much of the content to reside in footnotes and end notes. Regardless, worth the listen.
This book has some interesting tidbits, but much of it is common sense. The author tends to lean toward implementing government controls to prevent people from making 'irrational' decisions. The narration is absolutely excellent.
Yes Everyone should read this One of my all time favorites.. I am fascinated with what makes us human , this book is one you need to read to understand humans
This book was really eye opening for me in understanding how people think. Wasn't a huge fan of the reader, however.
In the vein of Freakonomics or Malcom Gladwell, Ariely applies social sciences to economics with some fascinating conclusions. This book will impact the way you make decisions and how you examine the forces in your life that predictably cause you to behave irrationally.
The reading is superb, if not a bit odd, coming from somebody with a british accent.
As someone that works for a retailer I find behavioral economics fascinating. Why do consumers, and all people for that matter, act the way they do? While not ever case study has a direct link to business, anyone capable of finding some (dark) humor in the way that people behave and want to know the 'why' behind it, will find this book as entertaining as I did.
being english, I have some reservations about the english narrators that are sometimes used. They can occasionally sound too stereotypically english, rather than...well english. The narration however is genuinely masterful and captures perfectly the wit and intelligence the author clearly possesses. highly recommended.