This book should be required reading for everyone!
Important, enlightening & meaningful in understanding ourselves & the world around us.
Thank you, Dan!
A Great Listen
There was no fluff, straight the point.
Each chapter had a new topic that was easy to follow and understand.
This book will get you to learn not to trust your judgement so blindly. Deepening our understanding of how we tend to make decisions is a tortuous route to self confidence... Eventually it helps to know why things don't come out the way we expected... In any case, this is a well written book with heavy and dense content, the result of serious and extende research, made light by the way it is written and read.
If you would have asked me if I do irrational things prior to reading this book, I would have said no. Now I'd say yes, some things, but you do too. This book presents many rationally structured studies about human behavior and their results. It's nice that it has many little parts, all of which would be interesting on their own.
I expected more from such a celebrated author. This is a "101" level marketing book. Ariely makes some spectacular leaps of assumption that can be nothing more than his personal biases. Certainly economic perceptions can be manipulated, but that does not mean that the core principles of economics are false.
Ariely does present material well and more eloquently than most.
Disappointed that the material was rudimentary.
If you are a marketing newbie or looking for a "refresher" book, this is a good book. If you have spent more than a few years in the field and are current, I would not recommend it.
My biggest problem with this book is the fact that Ariely keeps saying interesting things about people's irrationality and this somehow invalidates economics 101. I'm a student of economics and this just isn't true. I can almost hear a hesitancy in his voice to suggest that what he found has vast implications for economics, as if a part of him knows it isn't true.
Aside from the economics, the book is pretty good. I really want to give it 1 star to be vain and vindictive in a small and meaningless way but I will rise above that and give it what I feel it deserves based on the material presented and ignore what Ariely says about economics.
This book was very interesting. I found that it illuminated some things that I'd already had a feeling about, but in a scientific way. If you enjoy research articles with stories behind the research attached, you'll enjoy this book. I honestly felt like I was smarter after reading it. It also helped illuminate some of my own irrational behaviors.
I like both versions. I like having the book. But the narration and nature of the book lends itself well to listening also. Ariely is a fascinating man who conducts really fun and interesting research into human behavior. I don't agree with all of the ideas he brings forward as solutions to specific problems. But he just brings them forward for consideration, and they have merit and definitely provide food for thought.
It's a nice companion book for the Upside of Irrationality, which I believe the author intended.
Excellent, each one.
Surprise! Well, not so much.
The underlying research is interesting from a social psychology perspective, and it points to some areas of decision-making that we should be more mindful of. It highlights numerous areas where we are vulnerable to simple cognitive failures, clever marketing maneuvers and a good deal of self-deception. It also provides useful insights into how we might trick ourselves into making better decisions.
No, this book was stretched for content as it is, and without a sizable increase in relevant research there may not be enough material to scrape together another book on the theme.
This book (and audiobook, in particular) could have benefited from more editorial oversight. It's highly repetitive - if there are five ways to reformulate a question you can be assured the author will cover all of them, and experiment results echo constantly throughout each chapter (just in case you forgot what the narrator was saying thirty seconds ago).
The book also suffers at it moves away from its experimental underpinnings and into practical application. While the research is generally well-formulated and worthy of consideration, the various attempts to extend experimental observations into real-world changes are usually simplistic and sometimes embarrassingly naive.
In general, there's genuinely good content and original research to be had here. Just go in knowing that you'll be wading through some padding and fluff to get to it.