I have referred to this book with others often since listening to it. While it could be a little briefer, it has powerful stories that are revisited throughout. The lessons will stay with me.
An excellent book on how to influence people with real life examples. It teaches you how to deal with difficult, entrenched behaviors that seem almost impossible to change. Really useful and entertaining.
Never read the print version but the audio version is good. Engaging and worth a second listen
Yes! And I'll buy this book!
I like it. Very much like a good lecturer
Some of the most memorable ideas in this book are:
a) If you want to have an innovation adopted by the public, avoid the innovators, and talk to opinion leaders. Innovators are ignored because they are different.
b) People will be persuaded if they believe:
1.- Change is worth it.
2.- Change is doable.
There are six influence strategies: Social, Personal and Structural, and then adding worthiness and doability give you 3 x 2 = 6 strategies.
The narration is good, can be understood at three times normal speed, and I slowed down sometimes to take in all that was being said.
I would recommend this to a friend who's just learning how to influence others. But, if they've read
No, possibly the sub-story of the worms could be made into a movie, and maybe Bruce Willis or Julia Roberts be the scientists that help to develop a way to fight off the worms.
If you really want to be an agent of change without becoming weary of the process, this book provides great insight on how to get it done. You can make a difference!
There is no specific character but the examples are great! The book is well narrated.
This is a very interesting book. Thought provoking even, esp. if you think you are unimportant in your organisation. Gives you a different point of view and a few ideas on how to make a difference albeit at your department or team level.
The narrator sounds a little robotic and could do with more emotion in his voice.
The ideas in this book are too numerous for one sitting unless you happen to have a notepad handy....
The practical ideas combined with real life examples was great! While I'm not working in the extreme situations detailed in the book, the examples clearly show how focusing on vital behaviors makes a huge difference.
The first half of this book is interesting. The writer explains clearly his point of view and the examples fit the narrative, but the second part of the book is boring and repetitive. Also the examples makes no sense sometimes. I recommend just for the first round.