So interesting that this was written 6 years before the social media revolution. In 2016 hindsight, one can definitely see the analog to digital conversion that is taking place.
But don't expect any answers or recommendations. Lots of nice examples of what the book is about and creates some structures. Suggested read for Marketers especially.
The core idea of this book is interesting, but I think the word count could be halved with no loss of content.
Gladwell reads this himself, and his monotone droning along with the long winded content was like a couple shot of an anti cappuccino. It put me to sleep.
I wanted to read this book so long ago, I'm glad I procrastinated and ended up listening to the audio book instead. The author reads in such a way; with a calm emphasis on key points, I have no doubt that I would never have absorbed as much had I read it myself. I have purchased books before and regretted it immediately because of annoying breathy pauses or a tone that ascends significantly in volume as it races to the end of each sentence. Definitely get this book, you'll be so glad you did.
Second time reading this book. I think this was even better than the first time. There were so many key points. And most importantly you can apply this right away. My goal is to start something in my immediate neighborhood. Start next door. Why not. It takes a small action to create change that tips.