The author shares some interesting thoughts about social epidemics, but perhaps overemphasizes them. Also, is he advocating the understanding of these principles as useful for just marketing, or for more meaningful social change? It's not clear, although I would rather it be the latter.
A decent book with interesting ideas on the anatomy of fads and ideas, but not a lot on what to do with those ideas. I think Gladwell's later books, Blink and Outlier, are better.
After Outliers and Blink, I went searching for more of Gladwell's work and while this wasn't quite as earth shattering to me as the others, it was very good. In a nutshell, there are certain elements to any mania, fad or other 'thought epidemic' and he clearly details the types of people (e.g. 'connectors', 'mavens', 'persuaders') and the circumstances present when these things take off.
There is a lot of good information in here, but not quite enough to convince me of all the author's arguments. A lot of examples go into great depth and drift far from the point, and then come back an hour later. Sometimes I could see what the author was getting at, but there were obviously many contributing causes for his particular effect, not just the tipping point he addresses.
The main premise would be better served by more and shorter examples. Certainly he needs more examples, with the longer ones having occasional reminders as to why we are listening to this particular example in the first place.
Still, I enjoyed the book and looked forward to coming back to it. I will probably re-read it someday and maybe I will be better convinced then.
This book was brilliantly written, organized and performed. It filled the entire time with relevant cohesive arguments.
I'm a fan of Gladwell, but found this pretty repetitive and boring to be honest. (I haven't even finished it yet, can't bring myself to!)
Great concepts but they could be expressed in a more concise and compelling way. Found the book to be too long-winded for my tastes.
I like books that have interesting characters and easy to follow plots. For example, Cormoran Strike, is a great character for me.
Great book that really makes one think. The book read much too quickly and I was sorry when it ended.
If you are a Marketing type, this would probably be a great book. I didn't finish it as I'm not anything close to Marketing but I'm sure it has its niche.